CHC BOLD PAC Launches Investment in Latino Voters in Support of Rep. Rob Menendez’s Re-Election


FOR IMMEDIATE RELEASE: 

May 14, 2024

Contact: press@chcboldpac.com


CHC BOLD PAC Launches Investment in Latino Voters in Support of Rep. Rob Menendez’s Re-Election


The $500,000 Investment in the Latino Majority in New Jersey’s 8th District Represents BOLD PAC’s First Independent Expenditure of the 2024 Elections


Washington D.C. - As part of its mission to elect and re-elect Latinas and Latinos to Congress, today CHC BOLD PAC – the campaign arm of the Congressional Hispanic Caucus – announced that it has launched a $500,000 investment in support of Congressman Rob Menendez in New Jersey’s 8th Congressional District. This is the first independent expenditure by CHC BOLD PAC for the 2024 elections and includes messaging tailored specifically to the Latino majority in the district (51.7% Latino), including Television ads, digital ads, and mail to Latino voters. The ads are laser focused on reaching Latinos in the district where they are, and include ads on Univision, Telemundo, ESPN Deportes, and Youtube. The ads have been crafted by battle-tested Latino operatives.


THE AD “AFFORDABLE” CAN BE VIEWED IN ENGLISH AND SPANISH.



Affordable Ad Script


Congressman Rob Menendez is taking care of New Jersey families. 

Menendez is protecting Medicare and Social Security so seniors can age with dignity. 

He’s fighting to lower prescription drug costs

And expanded the child tax credit, making childcare more affordable, so families can breathe a little easier. 

Rob Menendez, working every day to lower costs and protect what matters to our families.


“As the only Latino Member of Congress representing New Jersey, we are proud to launch our 2024 independent expenditure efforts backing Rob Menendez in his re-election,” said CHC BOLD PAC Chairwoman Linda Sánchez. “For more than two decades, our mission has been to diversify Congress by electing and reelecting Latinas and Latinos. We were proud to stand with Rob as he helped make history in 2022 by ushering in the largest CHC in history. Now, we’re doubling down to ensure that his voice, and the voices of Latinos in New Jersey, are well represented in Congress.”


The investment is part of the “Our Lucha” initiative, a multi-scope initiative launched in 2021 that puts BOLD PAC at the forefront of the fight for every Latino vote. It includes BOLD PAC’s Latino led efforts to educate our community ourselves on the issues that matter most and to combat misinformation, mobilize Latinos to make change, and persuade them to vote for Democrats. Previous phases of this effort include $6 million in direct investments in Latina and Latino campaigns ahead of the 2022 midterms which led to electing the largest Congressional Hispanic Caucus in history. Efforts also include an early 2024 grassroots initiative to educate and mobilize Latino voters in the critical battleground states of Arizona, Florida, and Texas and a YouTube Channel “Ya Tu Sabes,” to combat disinformation and to educate and engage Latino voters in a culturally competent way.CHC BOLD PAC


CHC BOLD PAC

BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate. 


###


CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.

__________________________________________________________________________________________________________________________________________________________


PARA DISTRIBUCIÓN INMEDIATA: 

Mayo 14, 2024

Contacto: press@chcboldpac.com



CHC BOLD PAC Launches Investment in Latino Voters in Support of Rep. Rob Menendez’s Re-Election


La inversión de $500,000 en el distrito ocho de Nueva Jersey con una población de mayoridad latina, representa el primer gastó independiente por parte de BOLD PAC en las elecciones de 2024 


Washington D.C. - Como parte de su misión para elegir y reelegir latinas y latinos al Congreso, hoy CHC BOLD PAC - el brazo de campaña del Caucus Hispano del Congreso, anunció que a lanzado una inversión de $500,000 en apoyo del Congresista Rob Menendez en el ocho distrito de Nueva Jersey. Este es el primer gasto independiente por CHC BOLD PAC en las elecciones de 2024 e incluye mensajes diseñados especialmente para la mayoría latina en el distrito (51,7% de latinos), incluyendo anuncios de televisión, anuncios digitales y correo a los votantes latinos. Los anuncios se centran en llegar a los latinos del distrito, e incluye anuncios en Univision, Telemundo, ESPN Deportes y Youtube. Los anuncios están diseñados por operativos latinos con experiencia.


EL ANUNCIO SE PUEDE VER EN INGLÉS Y ESPAÑOL.


Guión del anuncio


El único congresista hispano de Nueva Jersey, 

Rob Menendez cuida de nuestras familias.

Protegiendo Medicare y el seguro social para que nuestros ancianos puedan jubilarse con dignidad.

Reduciendo el costo de medicamentos recetados y ampliando el crédito fiscal por hijos para hacer el cuidado infantil más accesible.

Rob Menendez trabajando para reducir costos y proteger lo que es importante para nuestras familias. 


“Como el único congresista latino representando Nueva Jersey, estamos orgullosos de lanzar nuestros esfuerzos de gastos independientes para 2024 apoyando a Rob Menendez en su reelección,” dijo la presidenta de CHC BOLD PAC, Linda Sánchez. “Durante más de dos décadas, nuestra misión ha sido diversificar el Congreso por medio de la elección y reelección de latinas y latinos.  Estábamos orgullosos de apoyar a Rob cuando ayudó a hacer historia en 2022 al marcar el comienzo de la CHC más grande de la historia. Ahora, estamos reforzando para asegurar que su voz, y las voces de los latinos en Nueva Jersey, estén bien  representadas en el Congreso.”


La inversión es parte de “Our Lucha”, una iniciativa multisectorial lanzada en 2021 que pone a BOLD PAC al frente de la lucha por cada voto latino. Esto incluye los esfuerzos liderados por BOLD PAC para latinos para educar nuestra comunidad nosotros mismos sobre los temas que más importan y para combatir la desinformación, movilizar los latinos a lograr cambio y persuadirlos a votar por los demócratas. Las fases anteriores de este esfuerzo incluyen 6 millones de dólares en inversiones directas en las campañas de latinas y latinos previo a las elecciones intermedias de 2022, que llevaron a la elección del más grande Caucus Hispano del Congreso en historia. Los esfuerzos también incluyen una iniciativa de base a mediados de 2024 para educar y movilizar a los votantes Latinos en los estados críticos de Arizona, Florida y Texas y un canal de Youtube “Ya Tu Sabes”, para combatir la desinformación y educar e involucrar a los votantes latinos de una manera competente. 

CHC BOLD PAC

 

BOLD PAC es el brazo de campaña del Caucus Hispano del Congreso (CHC) y se dedica a aumentar la diversidad en la Cámara y el Senado logrando que más latinos y latinas sean elegidos. En 2022, BOLD PAC eligió al CHC demócrata más grande de la historia, trayendo a nueve nuevos latinos a la Cámara, incluidos cuatro en escaños que fueron obtenidos por los demócratas de la Cámara. Este fue el resultado de más de $6 millones en inversiones directas para candidatos latinos, la suma más grande en la historia de la organización. Además, BOLD PAC jugó un papel integral en la protección de la mayoría demócrata en el Senado al ayudar a reelegir a la senadora Catherine Cortez Masto, la primera y única latina en el Senado.


###


CHC BOLD PAC, el brazo de campaña del Caucus Hispano, fue fundado en 2001 para aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha casi duplicado el tamaño del Caucus Hispano del Congreso.

BOLD PAC Chair Linda Sánchez Statement on Trump’s 100th Day in Office

By Bold . • April 29, 2025
FOR IMMEDIATE RELEASE: April 29, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Chair Linda Sánchez Statement on Trump’s 100th Day in Office BOLD PAC Chair Linda Sánchez released the following statement on Donald Trump’s 100th day in office: "Donald Trump and Republicans in Congress have spent their first 100 days making life more expensive for working families — pushing reckless cuts to Social Security, threatening Medicaid, and unleashing chaotic tariffs that are squeezing everyday workers. Trump doesn’t understand what it’s like to worry about putting food on the table, affording a doctor’s visit, or keeping the lights on. But millions of working families do and they’re the ones feeling the pain of his disastrous agenda. Republicans have made it clear that they stand with Trump’s extreme agenda over our communities. In 2026, voters will hold them accountable." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.

La Opinión: BOLD PAC rompe récord en recaudación con $3.18 millones para que demócratas recuperen Congreso

By Bold . • April 22, 2025
La Opinión: BOLD PAC rompe récord en recaudación con $3.8 millones para que demócratas recuperen Congreso

La Opinión: BOLD PAC apoya a Marlene Galán-Woods para Distrito 01 de Arizona

By Bold . • April 22, 2025
La Opinión: BOLD PAC apoya a Marlene Galán-Woods para Distrito 01 de Arizona

La Opinión: Representante Linda Sánchez es reelecta como presidenta de BOLD PAC

By Bold . • April 22, 2025
La Opinión: Representante Linda Sánchez es reelecta como presidenta de BOLD PAC

La Opinión: Rubén Gallego gana posición en el Senado en Arizona para demócratas

By Bold . • April 22, 2025
La Opinión: Rubén Gallego gana posición en el Senado en Arizona para demócratas

BOLD PAC Endorses JoAnna Mendoza for Arizona’s 6th Congressional District

By Bold . • April 21, 2025
FOR IMMEDIATE RELEASE: April 21, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Endorses JoAnna Mendoza for Arizona’s 6th Congressional District WASHINGTON, D.C. – As part of its commitment to expanding Latino representation in Congress, CHC BOLD PAC is proud to endorse JoAnna Mendoza for Arizona’s 6th Congressional District. A Marine Corps veteran, single mother, and the daughter of farmworkers, Mendoza embodies the grit and resilience of working families across Arizona. In just 60 days, she raised over $810,000—an impressive display of grassroots strength and undeniable momentum. Mendoza is the candidate to flip this seat and defeat Juan Ciscomani. “JoAnna Mendoza is exactly the kind of leader Washington needs right now – tough, tested, and rooted in community,” said CHC BOLD PAC Chairwoman Linda Sánchez . “She has served our country with honor, and now she’s answering the call to serve again. Juan Ciscomani has spent his time in Congress pushing a dangerous far-right agenda, siding with MAGA extremists, and putting party loyalty over the needs of Arizonans. JoAnna is a battle-tested Marine and a proven leader who knows what true service means. She has what it takes to flip this seat and fight for Arizona’s working families.” "I’m honored to have the support of BOLD PAC — a powerful voice for Latino representation and working families,” said JoAnna Mendoza . “As a proud Latina, Marine veteran, and native Arizonan, I know what it means to fight for opportunity and equity. In Congress, I'm looking forward to standing with BOLD to deliver for our communities and ensure every family gets a fair shot.” ABOUT JOANNA MENDOZA JoAnna Mendoza is a Marine veteran, dedicated public servant, and single mother who has spent her life fighting for her country and her community. Raised in a rural Arizona farming community, she learned the values of hard work and resilience from an early age. Her family often struggled to make ends meet, relying on safety-net programs, shaping her deep commitment to public service. At 17, JoAnna joined the Marines, where she served multiple deployments to Iraq and Afghanistan. She became a Drill Instructor, training the next generation of service members. After 20 years of honorable service, she continued her public service as a congressional staffer, a school board member, and a veteran advocate. JoAnna will be a relentless advocate for working families, rural communities, veterans, education, health care, and Arizona’s natural environment. CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in its history. Additionally, the Our ‘Lucha War Room ,’ initiative, a first-of-its-kind rapid-response program to combat misinformation targeting Latinos, reached millions of voters with content in both Spanglish and Spanish and cut through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.

BOLD PAC Shatters Q1 Fundraising Record, Raises Over $3.2 Million in Push to Take Back the House and Senate

By Bold . • April 7, 2025
FOR IMMEDIATE RELEASE: April 3, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Shatters Q1 Fundraising Record, Raises Over $3.2 Million in Push to Take Back the House and Senate Washington, D.C. - BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, announced today that it raised over $3.2 million in the first quarter of 2025, marking its strongest Q1 fundraising total ever in an off-year. This record-breaking momentum underscores what Senator Cory Booker and Democrats across the country are saying: the fight to take back the House and Senate is on–and we are fired up. The $3.2 million raised this quarter significantly outpaces BOLD PAC’s Q1 totals in previous off-years. This includes the $2.01 million raised in the first quarter of 2017 when a sea of Democratic energy led the party to flip 43 seats in the House during Donald Trump’s first term. The record-breaking haul underscores how energized and mobilized Democrats are early in the midterm cycle. “Donald Trump is back in the White House, and our communities are already paying the price. He’s damaging our economy, rolling back our rights, threatening our Social Security and Medicare, and doubling down on the same extremist playbook that hurts working families,” said Chairwoman Linda Sánchez . “But we’re not backing down. This historic fundraising total shows how fired up the Democratic base is to hold him accountable. BOLD PAC is channeling that energy into action to protect our communities and take back the House and Senate next year.” ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.

CHC BOLD PAC Endorses Marlene Galán-Woods in Arizona’s 1st Congressional District

By Bold . • March 19, 2025
FOR IMMEDIATE RELEASE: March 18, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Endorses Marlene Galán-Woods in Arizona’s 1st Congressional District Washington D.C. - As part of its commitment to expanding Latino representation in Congress, today CHC BOLD PAC is endorsing Marlene Galán-Woods in AZ-01. CHC BOLD PAC Chairwoman Linda Sánchez released the following statement on this endorsement: “As the daughter of immigrants from Cuba, Marlene Galán-Woods is committed to fighting tirelessly in defense of individual rights and liberties,” said CHC BOLD PAC Chairwoman Linda Sánchez. “As a former broadcast journalist, she spent her career holding the corrupt and powerful accountable. A 36-year Arizona resident and mother of five, Marlene understands the challenges working families face. BOLD PAC is proud to endorse Marlene Galán-Woods for Congress in AZ-01.” “I'm honored to have the support of BOLD PAC. My parents immigrated from Cuba in the 60s in search of freedom and created a better life for their kids through hard work and sacrifice,” said Marlene Galán-Woods. “Now, we have a wannabe dictator threatening to tear down our country and complicit, silent members like David Schweikert helping them. We need fighters in this critical time and in Congress, I will stand up for Arizonans and protect our freedoms.” ABOUT MARLENE GALÁN-WOODS Marlene Galán-Woods is a longtime Arizona resident, former broadcast journalist, mother of five, and daughter of Cuban parents. She has spent her career holding the corrupt and powerful accountable and in 2022 she called out the lies and disinformation of the Republican party. Marlene served on Governor Katie Hobbs’ transition committee and, with her husband, founded the Mesa Arts Academy within the Boys & Girls Clubs of the East Valley, which is dedicated to improving the lives of Arizona children. CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in its history. Additionally, the Our ‘Lucha War Room ,’ initiative, a first-of-its-kind rapid-response program to combat misinformation targeting Latinos, reached millions of voters with content in both Spanglish and Spanish and cut through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus

CHC BOLD PAC Chairwoman Linda Sánchez Statement on the Passing of Representative Raúl Grijalva

By Bold . • March 13, 2025
FOR IMMEDIATE RELEASE: March 13, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Chairwoman Linda Sánchez Statement on the Passing of Representative Raúl Grijalva Washington, D.C. – CHC BOLD PAC Chairwoman Linda Sánchez issued the following statement on the passing of Representative Raúl Grijalva:  “I am heartbroken by the passing of my friend and colleague, Representative Raúl Grijalva. He was a giant in the fight for working families, environmental rights, and the Latino community — dedicating decades to public service and fiercely advocating for Arizona’s 7th Congressional District. As a longtime Member of the Natural Resources Committee, Raúl fought to protect our environment, public lands, and Indigenous communities, ensuring future generations could enjoy and benefit from them. His absence will be deeply felt in Congress and across our BOLD familia. Raúl was more than a public servant; he was a mentor, a proud Latino leader, and a champion for those who needed him most. My thoughts are with his family, his constituents, and all who worked alongside him. May he rest in peace." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.

TRUMP’S FIRST MONTH HAS ONLY MADE LIFE MORE EXPENSIVE FOR AMERICANS

By Bold . • March 6, 2025
FOR IMMEDIATE RELEASE: March 05, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com TRUMP’S FIRST MONTH HAS ONLY MADE LIFE MORE EXPENSIVE FOR AMERICANS WASHINGTON, D.C. – As President Trump delivered his first speech to a Joint Session of Congress, one fact is clear: his first month in office has done nothing to bring down costs for working families — in fact, he’s hurting their pocketbooks. Instead of fighting to lower prices at the grocery store, reduce the cost of prescription drugs, or lower the costs of housing, Trump has spent his time: Ignoring the spike in egg prices, with the national average hitting $5 in his first month back. Eggs shouldn’t be a luxury. Pressuring Republicans to pass a budget resolution that would cut $2 billion in federal Medicaid funds from each congressional district, gutting health care for 15.9 million Americans . Rolling back an executive order from the Biden administration to lower prescription drug prices to $2. Admitting—twice —that lowering costs and making life more affordable is not his top priority . “Donald Trump promised to help working Americans, but his first month back in the White House has been a disaster for their wallets,” said Chairwoman Linda Sánchez . “He’s proving once again that he’s only looking out for himself while Latino families foot the bill. BOLD PAC remains committed to electing leaders who will put working families first. We won’t let Trump’s disastrous policies go unchecked.” CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in BOLD’s history. Our ‘Lucha War Room,’ a first-of-its-kind rapid-response initiative, reached out to Latino voters with content in both Spanglish and Spanish, cutting through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
More Posts