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Original Article: The Washington Post 10/03/2023 Mayra Alejandra Rodriguez is used to seamlessly toggling between Spanish and English in conversation. If she doesn’t know the Spanish version of a word, she’ll use the English, and vice versa. The mishmash, known as Spanglish, comes naturally. Those around her understand her, at least most of the time. The Silver Spring, Md., resident is the kind of young Hispanic voter attracting increasing attention from political operatives who advocate that campaigns use the blended language in advertising and other outreach as the 2024 election cycle accelerates. The language — a portmanteau of English and Spanish that blends words, grammar and dialects from both tongues — is growing in popularity in the United States as the country’s Hispanic population grows. Currently, 19 percent of the U.S. population identifies as Hispanic, a new high according to the Pew Research Center, which also found that 63 percent of Hispanics in the United States speak Spanglish at least sometimes in their day-to-day life. Forty percent say they speak it often. Operatives who are urging campaigns to reach young voters in Spanglish argue that its use not only reflects the nation’s changing demographics but is also a way to meet voters with a lingo that feels more familiar and approachable. For Rodriguez, Spanglish has proved handy in explaining to her father how U.S. elections work. He is about to become a U.S. citizen and, if the timing works, he’ll be able to cast his first votes in the next election. “Especially now that my dad is in the process of becoming a U.S. citizen, it requires me to explain to him more things so he’s aware, whenever he does get the opportunity to vote for the first time,” Rodriguez said. “And my dad only speaks Spanish. So, with him, the idea of Spanglish is very much real.” While campaigns have used Spanish to target Hispanic voters for decades, Spanglish has made only sporadic appearances in political messaging. For many young Latinos who grew up in bilingual homes in the United States, the mix of languages is something akin to a mother tongue. And the reality is, the U.S. political system has a vocabulary that at times can be difficult to translate to Spanish without sounding awkward or forced. Words such as “vote” and “votar,” and “Senate” and “Senado,” sound and look similar enough in both languages. But more complex terms such as “caucus,” “comptroller” and “primary” don’t have such simple Spanish translations. This is where Spanglish can come in handy, Rodriguez said. It makes explaining the complex world of American politics much easier. “There’s times where I’m really trying to explain something to either of my parents, but because I just can’t find those technical words in Spanish, I have to resort to using English,” Rodriguez said. Among those introducing Spanglish in their messaging is Bold PAC, the campaign arm of the Democratic-aligned Congressional Hispanic Caucus, which during last year’s campaign cycle encouraged now-Rep. Maxwell Frost (D-Fla.) to connect with voters using Spanglish alongside English and Spanish. “If we are missing Spanglish, then we are missing a very big part of what it means to do outreach to Latinos,” said Bold PAC’s Executive Director Victoria McGroary. For Frost, who is Latino and the first Gen Z member of Congress, using Spanglish in a campaign ad was a no-brainer. The freshman congressman was raised in a Cuban American household, which means he’s always found himself seamlessly shifting between English and Spanish within the same sentence. He figured that Latinos who were raised in similarly multilingual households would feel represented by the use of Spanglish on his campaign advertisements “because that’s how they speak.” “What you see a lot of, too, with younger Latinos is, maybe at home, they may speak full Spanish to their mom and dad — ‘en esta casa, vamo’ a hablar español’-kinda thing — and then when they go out and they’re with their friends, they’re speaking Spanglish,” Frost said. Bold PAC wants to replicate Frost’s Spanglish ad with new congressional campaigns nationwide in communities where voters also go from one language to the other. Rep. Linda T. Sánchez (D-Calif.), who chairs the committee, said she’s seen the use of Spanglish grow exponentially, particularly in states such as California, Arizona and Nevada. Voters there, she said, can expect to see more Spanglish messaging next year. Those working on President Biden’s reelection effort have also caught on to the growing use of Spanglish. “Whether it’s in English, Spanish, or Spanglish, we’ll be communicating about the Biden administration’s accomplishments,” said Pili Tobar, who served as director of coalitions during Biden’s 2020 campaign and who is now running Future Forward USA Action, a nonprofit group with an associated super PAC closely tied to White House aides. Sanchez, who grew up speaking Spanish at home, says it thrills her to see Spanglish become so commonplace, especially after members of her parents’ generation were punished for using Spanish in school and were often advised against passing on Spanish to their children. But that has changed now, she said, noting that there is a trend among American Hispanics, whether they speak Spanish or not, to encourage the use of Spanish within their families. Spanglish, she said, offers an opportunity to bridge that between old and new generations. As for those who may complain that Spanglish is not a real language, Sanchez said the use of the language is not for them to understand. “I don’t have to justify using Spanglish to people who are non-Spanglish speakers,” she said. “As a Spanish literature major, the first thing I learned was: If a population speaks a certain language, it’s a legitimate language, and it’s useful." Democrats are not the only ones looking to adapt to the way younger Latinos communicate. Rep. Tony Gonzales (R-Tex.), who also grew up in a Spanish-speaking household and co-chairs the Republican-aligned Congressional Hispanic Conference, said the CHC’s campaign arm is looking to grow its reach among Hispanic voters, not only by sharpening the languages in which campaigns should target voters — Spanglish included — but also by hiring more Hispanic political operatives who can produce effective messages that are accurately translated and do not feel strained. “[You can’t have] someone that is completely removed from a culture trying to deliver a message, that just is like oil and water,” he said. “It’s not only important to grow the number of members of Congress, but also to grow the staff on the official side and on the unofficial side.” The most powerful campaign messages, he said, are those that are “reflective of the district.” “Oftentimes you have some of the political pundits or these folks from national that will parachute in and they ‘know what’s best’ because they’ve run 100 different races, and X, Y or Z, not knowing [that] the dialect matters,” he said. “The tone matters.” Michael Scherer contributed to this report.
FOR IMMEDIATE RELEASE October 10, 2023 Contact: Diana Castaneda Diana@chcboldpac.com ICYMI: Washington Post Highlights BOLD PAC’s Cutting Edge Latino Messaging In Case You Missed It : CHC BOLD PAC – the campaign arm of the Congressional Hispanic Caucus – was recently highlighted in the Washington Post for being at the forefront of innovative messaging that uses Spanglish as a new tool to mobilize Latino voters. The outlet emphasizes the effectiveness of using this blend of English and Spanish for mobilizing young Latino voters – a voting bloc that was crucial to historic Democratic successes in the 2022 midterms – and helping now-Rep. Maxwell Frost win a competitive election to become the first Gen Z Member of Congress. Latinos make up 19% of the US population and will be critical for determining competitive elections up and down the ballot in 2024. According to Pew Research more than 60% of all Latinos say they speak Spanglish. BOLD PAC began using Spanglish to communicate and engage with Latino voters last cycle with the launch of its anti-disinformation Youtube Channel Ya Tu Sabes. BOLD PAC’s innovative efforts to ensure that Democratic campaigns effectively communicate with Latino voters also includes launching BOLD Translate, a first of its kind English to Spanish translation tool that has been lauded as a “digital field guide for Latino campaigns”. The Washington Post: In an effort to attract younger Hispanic voters, campaigns are turning to Spanglish Mariana Alfaro October 3rd, 2023 Key excerpts: Operatives who are urging campaigns to reach young voters in Spanglish argue that its use not only reflects the nation’s changing demographics but is also a way to meet voters with a lingo that feels more familiar and approachable. While campaigns have used Spanish to target Hispanic voters for decades, Spanglish has made only sporadic appearances in political messaging. Among those introducing Spanglish in their messaging is Bold PAC, the campaign arm of the Democratic-aligned Congressional Hispanic Caucus, which during last year’s campaign cycle encouraged now-Rep. Maxwell Frost (D-Fla.) to connect with voters using Spanglish alongside English and Spanish. “If we are missing Spanglish, then we are missing a very big part of what it means to do outreach to Latinos,” said BOLD PAC’s Executive Director Victoria McGroary. “What you see a lot of, too, with younger Latinos is…when they go out and they’re with their friends, they’re speaking Spanglish,” [BOLD PAC Member Rep. Maxwell] Frost said. “If a population speaks a certain language, it’s a legitimate language, and it’s useful,” [said Bold PAC Chairwoman Linda Sánchez. CHC BOLD PAC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate. ### CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus. _________________________________________________________________________________________________________________________________________________________ ESPAÑOL PARA DIFUSIÓN INMEDIATA Octubre 10, 2023 Contacto: Diana Castaneda Diana@chcboldpac.com Si se lo perdió: Washington Post destaca los mensajes de vanguardia de BOLD PAC para los latinos Si se lo perdió : CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, fue destacado recientemente en el Washington Post por estar a la vanguardia con sus mensajes innovadores y el uso de espanglish como una nueva herramienta para movilizar a los votantes latinos. El medio enfatiza la eficacia de utilizar esta combinación de inglés y español para movilizar a los votantes latinos jóvenes (un segmento de votantes que fue crucial para los éxitos históricos de los demócratas en las elecciones intermedias de 2022) y para ayudar al ahora Congresista Maxwell Frost a ganar las elecciones competitivas que le permitieron convertirse en el primer miembro del Congreso de la Generación Z. Los latinos representan el 19% de la población estadounidense y serán fundamentales en las elecciones competitivas de 2024. Según Pew Research, más del 60% de todos los latinos dicen hablar espanglish, una mezcla moderna de inglés y español. BOLD PAC comenzó a utilizar el espanglish para comunicarse e interactuar con los votantes latinos el ciclo electoral pasado, con el lanzamiento de su canal anti desinformación en YouTube Ya Tu Sabes. Los esfuerzos de BOLD PAC para garantizar que las campañas demócratas se comuniquen efectivamente con los votantes latinos, van más allá del uso innovador de mensajes en espanglish e incluyen el lanzamiento de BOLD Translate, la primera herramienta de traducción de inglés a español de su tipo, que ha sido elogiada como una “guía de operación digital para campañas latinas”. El Washington Post: En un esfuerzo por atraer a los votantes hispanos más jóvenes, las campañas están recurriendo al espanglish Mariana Alfaro Octubre 3, 2023 Extractos clave: Las organizaciones que instan a las campañas a movilizar a los votantes jóvenes en espanglish sostienen que su uso, no sólo refleja los cambios demográficos del país, sino que también es una forma de comunicarse con los votantes en una jerga que les resulta más familiar y accesible. Si bien las campañas han utilizado el español para dirigirse a los votantes hispanos durante décadas, el espanglish sólo ha aparecido esporádicamente en los mensajes políticos. Entre quienes introducen el espanglish en sus mensajes se encuentra Bold PAC, el brazo de campaña del Caucus Hispano del Congreso alineado con los demócratas, que durante el ciclo de campaña del año pasado, alentó al ahora Congresista Maxwell Frost (D-Fla.) a conectarse con los votantes usando espanglish además de inglés y español. “Si no incorporamos espanglish, entonces nos estamos perdiendo una gran parte de lo que significa llegar a los latinos”, dijo Victoria McGroary, Directora Ejecutiva de BOLD PAC. “Lo que también se ve mucho entre los latinos más jóvenes es... cuando salen y están con sus amigos, hablan en espanglish”, dijo el Congresista miembro de BOLD PAC, Maxwell Frost. CHC BOLD PAC BOLD PAC es el brazo de campaña del Caucus Hispano del Congreso (CHC) y se dedica a aumentar la diversidad en la Cámara y el Senado al lograr que más latinos y latinas sean elegidos. En 2022, BOLD PAC eligió al Caucus Hispano demócrata más grande de la historia, trayendo nueve nuevos latinos a la Cámara, incluidos cuatro escaños que fueron recuperados por los demócratas en la Cámara. Este fue el resultado de más de $6 millones en inversiones directas para candidatos latinos, la suma más grande en la historia de la organización. Además, BOLD PAC desempeñó un papel integral en la protección de la mayoría demócrata en el Senado al ayudar a reelegir a la senadora Catherine Cortez Masto, la primera y única latina en el Senado. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano, fue fundado en 2001 para aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha casi duplicado el tamaño del Caucus Hispano del Congreso.
FOR IMMEDIATE RELEASE September 29, 2023 Contact: Diana Castaneda Diana@chcboldpac.com CHC BOLD PAC Endorses New Slate of Latino Candidates Washington D.C. - As a part of its commitment to expanding Latino representation in both the U.S. House and Senate, today CHC BOLD PAC is endorsing two candidates in key districts – Gil Cisneros in CA-31 and Joe Vogel in MD-06. “Gil Cisneros is an exemplary individual that represents the best of BOLD PAC's values. Gil is all about service: from his decade serving in our Navy, to his educational foundation supporting San Gabriel Valley students, to fighting for working families in Washington, Gil is exactly the kind of leader we need back in Congress. He has delivered on economic investment, pushed to stop gun violence, and made strides to protect our environment. I look forward to getting Gil back on the Hill,” said CHC BOLD PAC Chairwoman Linda Sánchez. “BOLD PAC is thrilled to support Joe Vogel in his historic run to become Maryland’s first Latino Member of Congress. Maryland’s 6th Congressional District has a significant Latino population, and electing Joe would give these communities a powerful voice in Congress. An immigrant from Uruguay, Joe has devoted his career to advocating for his community, and has been a force for progress in the legislature. Our country needs a new generation of Latino leaders in government, and we look forward to helping elect Joe Vogel to Congress,” said CHC BOLD PAC Chairwoman Linda Sánchez. “I am humbled to be endorsed again by the Congressional Hispanic Caucus’s BOLD PAC. The Congressional Hispanic Caucus exists to empower Latino voices and give Latinos a seat at the table, and I have dedicated my life to doing just that. Here in the San Gabriel Valley, I established a foundation that provides educational opportunities for Latino students and veterans, and I look forward to continuing the work of furthering diversity in Congress." said Gil Cisneros. “I’m honored to have the support of the CHC BOLD PAC in my run to represent Maryland’s 6th Congressional District in Congress. As an immigrant from Uruguay and one of the growing number of Latino elected leaders in Maryland, I know how important it is for our community to have a voice in Congress. Maryland has never elected a Latino to Congress, and hasn’t elected an immigrant in over 200 years — we’re going to change that next year. I applaud BOLD’s commitment to elevating the next generation of Latino leaders, and I’m looking forward to working with CHC Members to advocate for the Latino community in MD-6, and across the country,” said Joe Vogel. ABOUT GIL CISNEROS The proud son of a Vietnam veteran and a cafeteria worker, Gil Cisneros knows what it takes to be a hard worker and leader. Through his ten years of service as U.S Naval Officer, Gil has been awarded some of the most prestigious awards, including the Navy Commendation Medal and the Navy Achievement Medal. Gil dedicated himself to philanthropy. Together with his wife, Gil partnered with the Hispanic Scholarship Fund and the City of Pico Rivera to create Generation First Degree Pico Rivera, with the goal of putting a college degree in every household in the city, and communities across the San Gabriel Valley. In 2019 Gil was first elected to serve in Congress for California’s 39th Congressional district where he successfully helped recover $550k for constituents and brought $136M in non-COVID related grants for infrastructure and services. He stood up to Donald Trump and voted to impeach him for abuse of power and obstruction of justice. He most recently served as Under Secretary of Defense for Personnel and Readiness and the Military’s Chief Diversity and Inclusion Officer. In this position he was able to ensure employees had basic rights protected and implemented the Pentagon’s newest abortion policy for military personnel. Gil graduated with a B.A. in Political Science from The George Washington University, holds an MBA from Regis University and M.A. in Urban Education Policy from Brown. ABOUT JOE VOGEL Joe was born in Uruguay and immigrated to the U.S with his parents when he was three years old. From being a community leader to being a State Delegate in Maryland, Joe Vogel is a reflection that anything is possible in this country. In his career, Joe has led bipartisan legislation to address some of our most pressing challenges like addressing the fentanyl crisis and making major investments in mental health services. He brought more mental health professionals into Maryland public schools and amended Governor Moore’s Educator Shortage Act which ensures that Maryland students will have a world-class education while having access to mental health resources when needed. For the fentanyl crisis, he gained bipartisan support to pass the Josh Siems Act which helped improve fentanyl testing processes in Maryland hospitals. Joe has spent many years in advocacy, starting at 15 years old when he volunteered for Obama’s campaign. In 2016, he joined Hillary Clinton’s presidential campaign as well. He did not give up when Donald Trump won, jumping into the fight to advocate for gun-violence prevention, reproductive rights, and LGBTQIA+ rights. Joe has continued to organize in his community and fought to increase education funding for Maryland students by founding Learn it Together, a nationwide education nonprofit that provides free tutoring for children of essential workers. Joe is ready to continue fighting for Marylanders if elected to Congress. CHC BOLD PAC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate. ### CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. _________________________________________________________________________________________________________________________________________________________ PARA DISTRIBUCIÓN INMEDIATA: Septiembre 29, 2023 Contacto: Diana Castaneda Diana@chcboldpac.com CHC BOLD PAC Respalda Nueva Grupo de Candidatas Latinos Washington D.C. - Como parte de su compromiso por ampliar la representación latina tanto en el Congreso, hoy CHC BOLD PAC anuncia su respaldo a Raquel Terán en AZ-03. La presidenta de CHC BOLD PAC, Linda Sánchez, emitió la siguiente declaración con respecto a este apoyo: “Gil Cisneros es una persona ejemplar que representa lo mejor de los valores de BOLD PAC. Gil siempre se ha enfocado en servir: ya sea sirviendo en nuestra Marina por una década, a través de su fundación educativa, apoyando a los estudiantes del Valle de San Gabriel o luchando por las familias trabajadoras en Washington. Gil es exactamente el tipo de líder comprometido con el servicio que necesitamos en el Congreso. Ha cumplido con inversión económica, ha presionado para detener la violencia armada y ha protegido nuestro medio ambiente, y por eso espero que Gil regrese al Congreso”, dijo Linda Sánchez, presidenta del CHC BOLD PAC. “BOLD PAC está complacido en apoyar a Joe Vogel en su histórica carrera por convertirse en el primer miembro latino del Congreso de Maryland. El sexto distrito del Congreso de Maryland tiene una importante población latina y elegir a Joe les daría a estas comunidades una voz poderosa en el Congreso. Joe, un inmigrante de Uruguay, ha dedicado su carrera a defender a su comunidad y ha sido una fuerza de progreso en la legislatura. Nuestro país necesita una nueva generación de líderes latinos en el gobierno y esperamos ayudar a elegir a Joe Vogel para el Congreso”, dijo Linda Sánchez, presidenta del CHC BOLD PAC. “Me siento honrado de recibir nuevamente el respaldo del Caucus Hispano BOLD PAC del Congreso. El Caucus Hispano del Congreso existe para empoderar las voces latinas y darles a los latinos un asiento en la mesa, y he dedicado mi vida a hacer precisamente eso. Aquí en el Valle de San Gabriel, establecí una fundación que brinda oportunidades educativas para estudiantes y veteranos latinos, y espero continuar el trabajo de promover la diversidad en el Congreso", dijo Gil Cisneros. SOBRE GIL CISNEROS Gil Cisneros, orgulloso hijo de un veterano de Vietnam y una trabajadora de una cafetería, sabe lo que se necesita para ser un gran trabajador y líder. A lo largo de sus diez años de servicio como oficial naval de los EE. UU., Gil ha recibido varios de los reconocimientos más prestigiosos, incluidos la Medalla de elogio de la Marina y la Medalla de logros de la Marina. Gil se dedicó a la filantropía. Junto con su esposa, Gil se asoció con el Fondo Hispano de Becas y la Ciudad de Pico Rivera para crear Generation First Degree Pico Rivera, con el objetivo de poner un título universitario en cada hogar de la ciudad y en las comunidades de todo el Valle de San Gabriel. En 2019, Gil fue elegido por primera vez para servir en el Congreso por el distrito congresional 39 de California, donde ayudó con éxito a recuperar $550 mil dólares para los electores y aportó $136 millones en subvenciones no relacionadas con COVID para infraestructura y servicios. Se enfrentó a Donald Trump y votó a favor de su juicio político por abuso de poder y obstrucción de la justicia. Recientemente se desempeñó como Subsecretario de Defensa para Personal y Preparación y Director de Diversidad e Inclusión del Ejército. En este puesto pudo garantizar que los empleados tuvieran protegidos sus derechos básicos e implementó la política de aborto más reciente del Pentágono para el personal militar. Gil se graduó con un B.A. en Ciencias Políticas de la Universidad George Washington. Tiene un MBA de la Universidad Regis y una maestría en Política de Educación Urbana de Brown. ACERCA DE JOE VOGEL Joe nació en Uruguay y emigró a los Estados Unidos con sus padres cuando tenía tres años. Desde líder comunitario hasta Delegado Estatal en Maryland, Joe Vogel es un reflejo de que todo es posible en este país. En su carrera, Joe ha liderado legislación bipartidista para abordar algunos de nuestros desafíos más apremiantes, como abordar la crisis del fentanilo y realizar importantes inversiones en servicios de salud mental. Trajo más profesionales de la salud mental a las escuelas públicas de Maryland y modificó la Ley de Escasez de Educadores del Gobernador Moore, que garantiza que los estudiantes de Maryland tendrán una educación de clase mundial y al mismo tiempo tendrán acceso a recursos de salud mental cuando sea necesario. Para la crisis del fentanilo, obtuvo apoyo bipartidista para aprobar la Ley Josh Siems, que ayudó a mejorar los procesos de prueba de fentanilo en los hospitales de Maryland. Joe ha luchado por muchos años, desde que tenía 15 años cuando se ofreció como voluntario para la campaña de Obama. En 2016, también se unió a la campaña presidencial de Hillary Clinton. No se rindió cuando ganó Donald Trump y se lanzó a la lucha para abogar por la prevención de la violencia armada, los derechos reproductivos y los derechos LGBTQIA+. Joe continuó organizándose en su comunidad y luchó para aumentar los fondos para la educación de los estudiantes de Maryland al fundar Learn it Together, una organización educativa sin fines de lucro a nivel nacional que brinda tutoría gratuita para hijos de trabajadores esenciales. Joe está listo para seguir luchando por los habitantes de Maryland si es elegido al Congreso. CHC BOLD PAC BOLD PAC es el brazo de campaña del Caucus Hispano del Congreso (CHC) y se dedica a aumentar la diversidad en la Cámara y el Senado al lograr que más latinos y latinas sean elegidos. En 2022, BOLD PAC eligió al CHC demócrata más grande de la historia, trayendo nueve nuevos latinos a la Cámara, incluidos cuatro escaños que fueron retomados por los demócratas de la Cámara. Este fue el resultado de más de $6 millones en inversiones directas para candidatos latinos, la suma más grande en la historia de la organización. Además, BOLD PAC desempeñó un papel integral en la protección de la mayoría demócrata en el Senado al ayudar a reelegir a la senadora Catherine Cortez Masto, la primera y única latina en el Senado. ### CHC BOLD PAC, el brazo de campaña del Hispanic Caucus, fue fundado en 2001 para aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha más que duplicado el tamaño del Caucus Hispano del Congreso.
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