What They’re Saying: CHC BOLD PAC’s Latinas Lead Program Delivers a Major Investment to Boost Ruben Gallego’s Senate Campaign
What They’re Saying: CHC BOLD PAC’s Latinas Lead Program Delivers a Major Investment to Boost Ruben Gallego’s Senate Campaign
CHC BOLD PAC has invested over $1.1 million in ads supporting Ruben Gallego’s Senate campaign in Arizona—the biggest investment in the organization’s 23-year history
In Case You Missed It: CHC BOLD PAC recently launched Latinas Lead to mobilize Latina voters in support of Democratic candidates, harnessing the power of Latina women to drive voter turnout and secure Democratic victories nationwide.
CHC BOLD PAC’s Latinas Lead Program is driving a historic effort to engage and mobilize Latina voters in Arizona, investing in ads such as “LasJefas" or "Bosses." The ad campaign is airing in both Spanish and Spanglish on platforms like Univision and YouTube.
Here’s what observers are saying:
The Washington Post - Pro-Gallego ad from Hispanic Caucus campaign arm focuses on Latina voters
Maegan Vazquez | September 4, 2024
- The campaign arm of the Congressional Hispanic Caucus is launching a near-million-dollar investment to bolster Democratic Rep. Ruben Gallego’s Senate campaign in Arizona, broadcasting Spanish and Spanglish ads specifically aimed at Latina voters in the state.
- The ad promotes Gallego’s pledge to lower everyday costs, protect Social Security and defend access to reproductive care. It will air on Spanish broadcasts, digital platforms and streaming services and includes slots that will air during popular reality shows and telenovelas, the PAC said in a press release.
- The ad is part of a larger CHC BOLD PAC program called “Latinas Lead,” which the group says “is designed to mobilize and engage Latina women to vote for Democrats across the country in November.”
NBC NEWS: Hispanic Caucus-linked PAC pours new ad spending into Arizona Senate race
Alex Tabet | September 3, 2024
- The PAC affiliated with the Congressional Hispanic Caucus is making its first foray into the 2024 general election advertising battles, backing Democratic Rep. Ruben Gallego in the Arizona Senate race.
- The ad, titled “La Jefas” (“The Bosses”), hit the air in Spanish and Spanglish. “Grandmothers, mothers, sisters — bosses,” a narrator says, with the soft sounds of an acoustic guitar and a trumpet in the background. “In the Senate, he’ll fight for them,” the narrator promises about Gallego.
- The PAC’s executive director, Victoria McGroary, said the outlay in Arizona is just the first the group plans to make this election season. McGroary confirmed more Latino Democratic Senate and House candidates will get investments but didn’t share specifics about who can expect an injection of cash.
Punchbowl News - BOLD PAC boosts Gallego with $900k ad buy
Mica Soellner | September 3, 2024
- The Congressional Hispanic Caucus’ campaign arm BOLD PAC is putting $900,000 into ads targeting Latina voters in Arizona in hopes of boosting Rep. Ruben Gallego’s Senate campaign.
- The ads will air in Spanish and Spanglish on statewide Spanish broadcast channels as well as digital and streaming services starting today. The ad argues that Gallego is the candidate who will boost Hispanic women and fight for them in Washington.
- BOLD PAC’s investment is part of the Latinas Lead program, which seeks to mobilize Hispanic women to vote for Democrats up and down the ballot across the country.
Roll Call - At the Races: Number Crunch
Niels Lesniewski, Daniela Altimari, and Mary Ellen McIntire | September 5, 2024
- Win It Back PAC, a group affiliated with the conservative Club for Growth, launched a $12 million ad buy to boost Lake’s Arizona Senate campaign in an effort to help close the gap on ad spending between her and Gallego, according to Politico.
- Meanwhile, BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, is spending $900,000 on ads aimed at mobilizing Latinas in Arizona to support Gallego. The ads will run on digital and streaming services during popular reality shows and novellas and highlight Gallego’s biography as the child of a single mother and his support for abortion.
The Latin Times - Arizona Democrat Ruben Gallego gets ad spending from Latino PAC as he cements lead over Kari Lake
Demian Bio | September 5, 2024
- Gallego likely expects the ad to help him consolidate his lead over Lake in the state, with some of the latest polls show him with in a commanding position. The latest survey, conducted by Fox News and published on Wednesday, shows Gallego with a resounding, 15-point lead, 56% to 41%. It was conducted with one Republican and one Democratic polling firm and had 1,014 respondents with a 3% margin of error.
- The poll adds to a growing body of literature showing Gallego with a lead ahead of the elections. It is the largest gap between the two candidates, according to the surveys aggregated by FiveThirtyEight. Another recent one, released by Emerson College, has Gallego with a seven-point lead, 49% to 42%.
ABOUT RUBEN GALLEGO
The son of immigrants from Colombia and Mexico, Ruben was raised in Chicago by his mother alongside his three sisters and worked for most of his young adult life to help support his family. After supporting himself through school, he graduated from Harvard University, enlisted in the Marine Corps, and deployed to Iraq as an infantryman. After returning home, Ruben's military service inspired him to run for public office and advocate for veterans. He has spent his entire career fighting for veterans and Arizona's working families, from leading ballot initiatives as a Phoenix organizer to serving in the State House and, later, Congress.
Gallego has distinguished himself in Washington as a leading and trusted voice on national security issues. As Chairman of the Intelligence and Special Operations Subcommittee and the highest-ranking Latino on the House Armed Services Committee, he has proved to be a pivotal voice in the special forces and intelligence community. As Chairman of CHC BOLD PAC, he helped elect nine new Latinos to the House, including four in seats that were picked up by House Democrats and he led a national strategy to combat disinformation targeting Latinos.
He has faced the same challenges that so many Arizona families know, like when he paid his way through college by working as a janitor. It was this experience that propelled him to enter public service and represent the community he calls home. Arizonans deserve a Senator like Ruben, who has a proven track record of championing the rights of everyday working people.
CHC BOLD PAC
BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate.
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CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
FOR IMMEDIATE RELEASE: April 29, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Chair Linda Sánchez Statement on Trump’s 100th Day in Office BOLD PAC Chair Linda Sánchez released the following statement on Donald Trump’s 100th day in office: "Donald Trump and Republicans in Congress have spent their first 100 days making life more expensive for working families — pushing reckless cuts to Social Security, threatening Medicaid, and unleashing chaotic tariffs that are squeezing everyday workers. Trump doesn’t understand what it’s like to worry about putting food on the table, affording a doctor’s visit, or keeping the lights on. But millions of working families do and they’re the ones feeling the pain of his disastrous agenda. Republicans have made it clear that they stand with Trump’s extreme agenda over our communities. In 2026, voters will hold them accountable." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
La Opinión: BOLD PAC rompe récord en recaudación con $3.8 millones para que demócratas recuperen Congreso
La Opinión: BOLD PAC apoya a Marlene Galán-Woods para Distrito 01 de Arizona
La Opinión: Representante Linda Sánchez es reelecta como presidenta de BOLD PAC
La Opinión: Rubén Gallego gana posición en el Senado en Arizona para demócratas
FOR IMMEDIATE RELEASE: April 21, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Endorses JoAnna Mendoza for Arizona’s 6th Congressional District WASHINGTON, D.C. – As part of its commitment to expanding Latino representation in Congress, CHC BOLD PAC is proud to endorse JoAnna Mendoza for Arizona’s 6th Congressional District. A Marine Corps veteran, single mother, and the daughter of farmworkers, Mendoza embodies the grit and resilience of working families across Arizona. In just 60 days, she raised over $810,000—an impressive display of grassroots strength and undeniable momentum. Mendoza is the candidate to flip this seat and defeat Juan Ciscomani. “JoAnna Mendoza is exactly the kind of leader Washington needs right now – tough, tested, and rooted in community,” said CHC BOLD PAC Chairwoman Linda Sánchez . “She has served our country with honor, and now she’s answering the call to serve again. Juan Ciscomani has spent his time in Congress pushing a dangerous far-right agenda, siding with MAGA extremists, and putting party loyalty over the needs of Arizonans. JoAnna is a battle-tested Marine and a proven leader who knows what true service means. She has what it takes to flip this seat and fight for Arizona’s working families.” "I’m honored to have the support of BOLD PAC — a powerful voice for Latino representation and working families,” said JoAnna Mendoza . “As a proud Latina, Marine veteran, and native Arizonan, I know what it means to fight for opportunity and equity. In Congress, I'm looking forward to standing with BOLD to deliver for our communities and ensure every family gets a fair shot.” ABOUT JOANNA MENDOZA JoAnna Mendoza is a Marine veteran, dedicated public servant, and single mother who has spent her life fighting for her country and her community. Raised in a rural Arizona farming community, she learned the values of hard work and resilience from an early age. Her family often struggled to make ends meet, relying on safety-net programs, shaping her deep commitment to public service. At 17, JoAnna joined the Marines, where she served multiple deployments to Iraq and Afghanistan. She became a Drill Instructor, training the next generation of service members. After 20 years of honorable service, she continued her public service as a congressional staffer, a school board member, and a veteran advocate. JoAnna will be a relentless advocate for working families, rural communities, veterans, education, health care, and Arizona’s natural environment. CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in its history. Additionally, the Our ‘Lucha War Room ,’ initiative, a first-of-its-kind rapid-response program to combat misinformation targeting Latinos, reached millions of voters with content in both Spanglish and Spanish and cut through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
FOR IMMEDIATE RELEASE: April 3, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Shatters Q1 Fundraising Record, Raises Over $3.2 Million in Push to Take Back the House and Senate Washington, D.C. - BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, announced today that it raised over $3.2 million in the first quarter of 2025, marking its strongest Q1 fundraising total ever in an off-year. This record-breaking momentum underscores what Senator Cory Booker and Democrats across the country are saying: the fight to take back the House and Senate is on–and we are fired up. The $3.2 million raised this quarter significantly outpaces BOLD PAC’s Q1 totals in previous off-years. This includes the $2.01 million raised in the first quarter of 2017 when a sea of Democratic energy led the party to flip 43 seats in the House during Donald Trump’s first term. The record-breaking haul underscores how energized and mobilized Democrats are early in the midterm cycle. “Donald Trump is back in the White House, and our communities are already paying the price. He’s damaging our economy, rolling back our rights, threatening our Social Security and Medicare, and doubling down on the same extremist playbook that hurts working families,” said Chairwoman Linda Sánchez . “But we’re not backing down. This historic fundraising total shows how fired up the Democratic base is to hold him accountable. BOLD PAC is channeling that energy into action to protect our communities and take back the House and Senate next year.” ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
FOR IMMEDIATE RELEASE: March 18, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Endorses Marlene Galán-Woods in Arizona’s 1st Congressional District Washington D.C. - As part of its commitment to expanding Latino representation in Congress, today CHC BOLD PAC is endorsing Marlene Galán-Woods in AZ-01. CHC BOLD PAC Chairwoman Linda Sánchez released the following statement on this endorsement: “As the daughter of immigrants from Cuba, Marlene Galán-Woods is committed to fighting tirelessly in defense of individual rights and liberties,” said CHC BOLD PAC Chairwoman Linda Sánchez. “As a former broadcast journalist, she spent her career holding the corrupt and powerful accountable. A 36-year Arizona resident and mother of five, Marlene understands the challenges working families face. BOLD PAC is proud to endorse Marlene Galán-Woods for Congress in AZ-01.” “I'm honored to have the support of BOLD PAC. My parents immigrated from Cuba in the 60s in search of freedom and created a better life for their kids through hard work and sacrifice,” said Marlene Galán-Woods. “Now, we have a wannabe dictator threatening to tear down our country and complicit, silent members like David Schweikert helping them. We need fighters in this critical time and in Congress, I will stand up for Arizonans and protect our freedoms.” ABOUT MARLENE GALÁN-WOODS Marlene Galán-Woods is a longtime Arizona resident, former broadcast journalist, mother of five, and daughter of Cuban parents. She has spent her career holding the corrupt and powerful accountable and in 2022 she called out the lies and disinformation of the Republican party. Marlene served on Governor Katie Hobbs’ transition committee and, with her husband, founded the Mesa Arts Academy within the Boys & Girls Clubs of the East Valley, which is dedicated to improving the lives of Arizona children. CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in its history. Additionally, the Our ‘Lucha War Room ,’ initiative, a first-of-its-kind rapid-response program to combat misinformation targeting Latinos, reached millions of voters with content in both Spanglish and Spanish and cut through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus
FOR IMMEDIATE RELEASE: March 13, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Chairwoman Linda Sánchez Statement on the Passing of Representative Raúl Grijalva Washington, D.C. – CHC BOLD PAC Chairwoman Linda Sánchez issued the following statement on the passing of Representative Raúl Grijalva: “I am heartbroken by the passing of my friend and colleague, Representative Raúl Grijalva. He was a giant in the fight for working families, environmental rights, and the Latino community — dedicating decades to public service and fiercely advocating for Arizona’s 7th Congressional District. As a longtime Member of the Natural Resources Committee, Raúl fought to protect our environment, public lands, and Indigenous communities, ensuring future generations could enjoy and benefit from them. His absence will be deeply felt in Congress and across our BOLD familia. Raúl was more than a public servant; he was a mentor, a proud Latino leader, and a champion for those who needed him most. My thoughts are with his family, his constituents, and all who worked alongside him. May he rest in peace." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
FOR IMMEDIATE RELEASE: March 05, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com TRUMP’S FIRST MONTH HAS ONLY MADE LIFE MORE EXPENSIVE FOR AMERICANS WASHINGTON, D.C. – As President Trump delivered his first speech to a Joint Session of Congress, one fact is clear: his first month in office has done nothing to bring down costs for working families — in fact, he’s hurting their pocketbooks. Instead of fighting to lower prices at the grocery store, reduce the cost of prescription drugs, or lower the costs of housing, Trump has spent his time: Ignoring the spike in egg prices, with the national average hitting $5 in his first month back. Eggs shouldn’t be a luxury. Pressuring Republicans to pass a budget resolution that would cut $2 billion in federal Medicaid funds from each congressional district, gutting health care for 15.9 million Americans . Rolling back an executive order from the Biden administration to lower prescription drug prices to $2. Admitting—twice —that lowering costs and making life more affordable is not his top priority . “Donald Trump promised to help working Americans, but his first month back in the White House has been a disaster for their wallets,” said Chairwoman Linda Sánchez . “He’s proving once again that he’s only looking out for himself while Latino families foot the bill. BOLD PAC remains committed to electing leaders who will put working families first. We won’t let Trump’s disastrous policies go unchecked.” CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in BOLD’s history. Our ‘Lucha War Room,’ a first-of-its-kind rapid-response initiative, reached out to Latino voters with content in both Spanglish and Spanish, cutting through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
