CHC BOLD PAC Announces New 2022 Endorsements


FOR IMMEDIATE RELEASE

May 31, 2022

Contact: Victoria McGroary                   

Press@chcboldpac.com



CHC BOLD PAC Announces New 2022 Endorsements



Washington, D.C. - As part of its commitment to expanding Latino representation in Congress while defending the Democratic majority in the House of Representatives, today CHC BOLD PAC is endorsing two candidates in key districts – Patrick Branco for the Democratic primary in HI-02 and Dan Sanchez for the special election in TX-34.


“We are thrilled to endorse and wholeheartedly support these talented candidates that will help us strengthen and expand our majority and deliver for working Americans of all backgrounds,”
said CHC BOLD PAC Chairman Ruben Gallego.


"One of those candidates is Patrick Pihana Branco, who will be the first-ever Latino elected to Congress from Hawai'i. Whether as a Diplomat in the US Foreign Service or as a State Representative, Patrick has dedicated his life to serving Hawai'i and our country. In Congress, Patrick will help bring down Hawai'i's ever-rising cost of living by bringing good paying jobs to the state, and secure the federal support needed to strengthen Hawai'i's rural areas and agricultural sector,” Gallego added.


“Dan is a native Texan who is no stranger to hard work – he grew up working the fields and has dedicated his career to serving his community as a prosecutor, public defender, judge, and a county commissioner. Now he’s ready to serve in Congress to be the leader that TX-34 needs in this moment – one who will fight for lower costs, affordable healthcare, safe communities, and a secure retirement,” said Gallego.


Patrick Pihana Branco (HI-02)


Patrick Pihana Branco has dedicated his life to serving Hawai'i and our country. As a Diplomat in the US Foreign Service, Branco promoted the values he grew up within Hawai'i: Aloha, Mālama, and Kuleana. In the State Legislature, Patrick has worked to address Hawai'i’s ever-rising cost of living, the climate crisis, and keeping our communities safe. Now, Branco is running to represent Hawai'i’s 2nd Congressional District in Congress. He will work to highlight a handful of policy priorities, including those that would create more jobs in renewable energy and cybersecurity, veterans, and Native Hawaiian issues. If elected, Branco would be the third Native Hawaiian since statehood to serve in Congress.


Dan Sanchez (TX-34 special)


Daniel Antonio Sanchez was born in Harlingen, Texas, and grew up in Los Indios, Texas — a small farming community—where he spent his youth working in the fields. He attended The University of Texas School of Law in Austin, where he received his Doctorate in Jurisprudence in 1998. He has been an assistant district attorney in Cameron County, justice of the peace, and served as a judge until 2010. He was elected as County Commissioner for Cameron County in 2011 and served through 2016. He has dedicated his life and education to serving others. Sanchez believes that the people of South Texas need a strong leader who will advocate for them in Washington, D.C., while not missing a beat. He has demonstrated his strong leadership and is ready to continue to serve Texas’ 34th congressional district.


CHC BOLD PAC


BOLD PAC is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2020, BOLD PAC helped elect two new Latino Members to the House -- Congresswoman Teresa Leger Fernandez, the first Latina to represent New Mexico’s 3rd district, and Congressman Ritchie Torres, the first openly LGBTQ+ Afro-Latino. BOLD PAC also helped send two new Latinos to the Senate -- Senators Ben Ray Lujan and Alex Padilla. Additionally, BOLD PAC played an integral role in protecting the Democratic majority by endorsing 117 candidates across the country and contributing $1 million directly to their campaigns. These efforts helped elect and re-elect 45 Members of Congress.


###


CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has almost doubled the size of the Congressional Hispanic Caucus.  




_______________________________________________________________________________________________________________________________________________________________________


ESPAÑOL 


PARA PUBLICACIÓN INMEDIATA

May 31, 2022

Contacto: Victoria McGroary

Press@chcboldpac.com


CHC BOLD PAC anuncia nuevos respaldos para 2022



Washington, D.C. – Como parte de su compromiso por expandir la representación latina en el Congreso, mientras defiende la mayoría demócrata en la Cámara de Representantes, hoy CHC BOLD PAC anuncia su respaldo a dos candidatos latinos en distritos clave — Patrick Pihana Branco para la Primaria Demócrata en HI- 02 y Dan Sánchez para Elección Especial en TX-34.


“Estamos sumamente complacidos de respaldar y brindarle todo nuestro apoyo a estos magníficos candidatos que nos ayudarán a fortalecer y expandir nuestra mayoría y, sobre todo, brindarle resultados a los estadounidenses trabajadores de todos los trasfondos”, dijo el

presidente de CHC BOLD PAC, Rubén Gallego.


“Nos llena de mucho orgullo respaldar a Partick Pihana Branco, quien será el primer latino elegido al Congreso de Hawai’i. Desde su trabajo en el Servicio Exterior de los Estados Unidos o como representante estatal, Patrick le ha dedicado su vida a servir a Hawái y a nuestro país. En el Congreso, Patrick ayudará a reducir el costo de vida de Hawái con más empleos bien pagados en el estado y asegurar el apoyo federal necesario para fortalecer las áreas rurales y el sector agrícola de Hawái”, añadió Gallego.


“Dan es natural de Texas y no es ajeno al trabajo duro: creció laborando en el campo y ha dedicado su carrera a servir como fiscal, defensor público, juez y comisionado del condado. Ahora está listo para servir en el Congreso para ser el líder que el distrito número 33 de Texas necesita en este momento. Dan luchará para reducir el costo de vida, brindar atención médica a costos más bajos, luchará por comunidades seguras y un retiro digno para las personas mayores”, dijo Gallego.


Patrick Pihana Branco (HI-02)


Patrick Pihana Branco ha dedicado su vida a servir a Hawai’i y al país. Como diplomático del Servicio Exterior de los Estados Unidos, Branco promovió los valores con los que creció en Hawai’i: Aloha, Mālama y Kuleana. En la Legislatura estatal, Branco ha trabajado para reducir el costo de vida, atender la crisis climática y brindarle seguridad de las comunidades. Ahora, Branco se postula para representar el segundo distrito congressional de Hawai’i. Trabajará en las prioridades políticas, como crear más empleos en energía renovable y seguridad cibernética, veteranos y temas de los nativos de Hawái. Si es elegido, Branco sería el tercer nativo hawaiano en servir en el Congreso desde que las islas se convirtieron en estado.


Dan Sánchez (TX-34 Especial)


Daniel Antonio Sánchez nació en Harlingen Texas y creció en Los Indios, Texas; una pequeña comunidad agrícola, donde pasó su juventud trabajando en los campos. Se graduó de abogado en 1998 de la Facultad de Derecho de la Universidad de Texas en Austin. Ha sido asistente del fiscal de distrito en el condado de Cameron, juez de la paz y se desempeñó como juez hasta 2010. Fue elegido comisionado del condado de Cameron en 2011 y sirvió hasta 2016. Ha dedicado su vida y educación a servir a los demás. Sánchez cree que la gente de Texas necesita un líder fuerte que los defienda en Washington, D.C., sin descanso. Ha demostrado su fuerte liderazgo y está listo para continuar sirviendo al distrito congresional número 34 de Texas.


CHC BOLD PAC


BOLD PAC se dedica a aumentar la diversidad en la Cámara y el Senado al ayudar para que más latinos y latinas sean elegidos. En 2020, BOLD PAC ayudó a elegir a dos nuevos miembros latinos en la Cámara: la Congresista Teresa Leger Fernández, la primera latina en representar al tercer distrito de Nuevo México y el Congresista Ritchie Torres, el primer afrolatino abiertamente LGBTQ +. BOLD PAC también ayudó a enviar dos nuevos latinos al Senado: los Senadores Ben Ray Luján y Alex Padilla. Además, BOLD PAC desempeñó un papel integral en la protección de la mayoría demócrata al respaldar a 117 candidatos en todo el país y contribuir con $1 millón de dólares directamente a sus campañas. Estos esfuerzos ayudaron a elegir y reelegir a 45 miembros del Congreso.


###


CHC BOLD PAC, el brazo de campaña del Caucus Hispano, fue fundado en 2001 para aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha casi duplicado el tamaño del Caucus Hispano del Congreso.




By Bold . March 4, 2026
FOR IMMEDIATE RELEASE: March 4, 2026 Contact: valeria@chcboldpac.com CHC BOLD PAC Congratulates Rep. Sylvia Garcia on Winning the Democratic Primary in Texas’s 29th Congressional District WASHINGTON D.C. – Today, CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, proudly congratulates Congresswoman Sylvia Garcia (TX-29) on her victory in the Democratic primary election for Texas’s 29th Congressional District. Donald Trump and Texas Republicans tried to silence Latino voters by redrawing the maps, but Latinos in Houston have kept their representation. “CHC BOLD PAC is thrilled to congratulate Congresswoman Sylvia Garcia on her primary victory,” said CHC BOLD PAC Chairwoman Linda Sánchez. “Sylvia has always been a fearless advocate for working families in Houston and across Texas. Her victory tonight is a testament to the deep trust her community has in her leadership and her unwavering commitment to protecting immigrant communities, uplifting minority voices, and expanding economic opportunity for all. We are proud to stand with her as she heads into the general election.” Sylvia Garcia, one of the first Latinas elected to represent Texas in Congress, has built a long record of public service dedicated to uplifting Houston families. From her time as Houston’s City Controller and Harris County Commissioner to her service in Congress, she has championed economic opportunity, immigration reform, and reproductive rights. CHC BOLD PAC proudly celebrates Congresswoman Garcia’s primary victory and looks forward to supporting her campaign as she continues fighting for Texas families in the general election. ### CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. *** PARA DISTRIBUCIÓN INMEDIATA: 04 de marzo de 2026 Contacto: valeria@chcboldpac.com CHC BOLD PAC Felicita a la Congresista Sylvia García por Ganar la Elección Primaria Demócrata en el Distrito Congresional 29 de Texas Washington, D.C. – CHC BOLD PAC, el brazo político del Congressional Hispanic Caucus, felicita con orgullo a la congresista Sylvia Garcia (TX-29) por su victoria en la elección primaria demócrata del Distrito Congresional 29 de Texas. Donald Trump y los republicanos de Texas intentaron silenciar a los votantes latinos al redibujar los mapas, pero los latinos en Houston han mantenido su representación. “CHC BOLD PAC está encantado de felicitar a la congresista Sylvia García por su victoria en la primaria”, dijo la presidenta de CHC BOLD PAC, Linda Sánchez. “Sylvia siempre ha sido una defensora valiente de las familias trabajadoras en Houston y en todo Texas. Su victoria esta noche es testimonio de la profunda confianza que su comunidad tiene en su liderazgo y de su compromiso inquebrantable con la protección de las comunidades inmigrantes, el fortalecimiento de las voces de las minorías y la expansión de las oportunidades económicas para todos. Estamos orgullosos de estar a su lado mientras se dirige a la elección general.” Sylvia García, una de las primeras latinas elegidas para representar a Texas en el Congreso, ha construido una larga trayectoria de servicio público dedicada a apoyar a las familias de Houston. Desde su tiempo como Contralora de la Ciudad de Houston y Comisionada del Condado de Harris hasta su servicio en el Congreso, ha impulsado oportunidades económicas, la reforma migratoria y los derechos reproductivos. CHC BOLD PAC celebra con orgullo la victoria de la congresista García en la primaria y espera apoyar su campaña mientras continúa luchando por las familias de Texas en la elección general. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.
By Bold . March 2, 2026
Original Article: New York Times Latino Democrats Fight to Fend Off Upstart Challengers The Congressional Hispanic Caucus is defending four key incumbents in primary races centered on how aggressively Democrats are combating ICE and President Trump. By Kellen Browning | March 2, 2026 Representative Adriano Espaillat of New York brandished a court order outside an immigration detention facility in Manhattan last month, demanding to check on the migrants’ living conditions. As he prepared to enter, Mr. Espaillat ran through the ways that fellow Democratic members of the Congressional Hispanic Caucus had tried to support undocumented immigrants — whether by backing legislation or by putting themselves in harm’s way. “We’ve been teaching the Democratic caucus how to fight this,” he said. Mr. Espaillat is one of four Latino House Democrats trying to fight off primary challenges from younger opponents and from the left — including some from fellow Latinos — at a time when they say they are leading the charge in combating President Trump’s deportation push and the tactics of Immigration and Customs Enforcement. One of those Democrats, Representative Sylvia Garcia of Texas, is facing a competitive primary on Tuesday. On Monday, the Congressional Hispanic Caucus’s political action committee injected new urgency into the incumbents’ efforts to hold their seats, announcing an effort called “Luchadores” aimed at defending the four key members. The committee, BOLD PAC, argues that Latino Democrats in Congress have been crucial in fighting ICE, and that their identities and experiences are especially important to have in Congress when so many Latinos in America are afraid of being detained or deported. But their challengers say the incumbents have simply not been fighting aggressively enough. As Democrats contend with an anti-establishment backlash and accusations that their party has fallen out of touch with everyday people, a wide array of incumbents face primary opponents this year. At least one progressive, Analilia Mejia of New Jersey, has already scored an upset victory against an establishment Democrat in a primary race this year. In some of these races, as in many others, the challengers accuse the incumbents of being ineffective, of upholding a status quo that hinders the working class and of hoovering up donations from corporate interests and through groups like AIPAC, the pro-Israel lobbying organization. “When you get to Washington and you are bought and sold by corporate PACs and right-wing lobbies, you don’t have to actually fight with the urgency that your community demands,” said Usamah Andrabi, a spokesman for Justice Democrats, a progressive group. It helped vault Representative Alexandria Ocasio-Cortez of New York to Congress and is backing two of the challengers to Latino incumbents this year. Aside from Mr. Espaillat, who serves as chair of the caucus, and Ms. Garcia, the other Latino House Democrats facing primary challenges include Representatives Rob Menendez of New Jersey and Jimmy Gomez of California. BOLD PAC has already spent $204,000 on mail advertising defending Ms. Garcia, whose primary election is on Tuesday. The committee has amassed an $11.2 million war chest so far this year across its aggregated committees. BOLD PAC has $6.8 million in cash on hand, it said. In 2024, the PAC spent $485,000 defending Mr. Menendez against a different primary challenger and $3.3 million overall backing the caucus’s incumbents that year. It spent $2.8 million to help incumbents in 2022. This year, the four incumbents face varying degrees of competitiveness in their challenges, and the races have unique quirks. Ms. Garcia, for instance, is running in a new Houston-area district after Texas Republicans redrew the state’s congressional map last year in an effort to oust several Democratic incumbents. Much of her Latino constituency was drawn into a different district that is expected to become an easy pickup for Republicans. Ms. Garcia is now facing Jarvis Johnson, a Democratic former state representative who is Black, in a heavily Black district. He has argued that Ms. Garcia struggled to engage voters in her old district. Last month, The Houston Chronicle described Ms. Garcia’s political career as being “in serious jeopardy,” though a poll later found her leading Mr. Johnson by double digits. In an interview, Ms. Garcia said that she was optimistic about her chances but concerned about the contest — given the newness of the district — and that she was campaigning until the very last moment. A loss, she said, would mean that the three million Latinos in the Houston region would no longer have “someone that looks like them, that shares their values, their language, their culture, their heritage.” In New Jersey, Mr. Menendez fended off a serious competitor two years ago, running in the shadow of the case against his father, Bob Menendez, the former senator who was later convicted on bribery and corruption charges. Now the younger Mr. Menendez faces Mussab Ali, a progressive former member of the Jersey City Board of Education whose campaign is backed by Jamaal Bowman, the former New York congressman who was part of the left-wing “Squad.” Last month, Mr. Menendez emerged from an immigration detention center in Newark called Delaney Hall looking drained after hours of meeting with immigrants and checking on their legal situations and living conditions. “Delaney Hall is set up to break people,” he said. “It’s difficult to comprehend why we collectively allow this to continue, and it’s infuriating.” Mr. Menendez said he had been fighting Mr . Trump’s deportation efforts for more than a year. “What has he done?” Mr. Menendez said of Mr. Ali. “He talks and he’ll put out Instagram videos — what has he actually done?” Mr. Ali responded that he has been “on the ground educating immigrant residents and business owners on their rights,” and that Mr. Menendez “didn’t say ‘Abolish ICE’ until we forced it into the race.” In Los Angeles, Mr. Gomez faced a tough re-election bid in 2024 against a progressive candidate who earned 44 percent of the vote. An AIPAC-tied group spent money defending Mr. Gomez, support that his half-dozen primary opponents this time around hope will drag him down at a time when many Democrats have turned against Israel over the war in Gaza. One challenger, Angela Gonzales-Torres, who has the backing of Justice Democrats, said Mr. Gomez had moved far too slowly in combating ICE — a claim BOLD PAC denies — and in holding workshops for immigrants to learn their legal rights. “We need someone in office that feels and acts on the urgency of this moment,” Ms. Gonzales-Torres said. “People are calling some Democrats ‘do-nothing Democrats’ — he is one of them.” Ms. Gonzales-Torres, an activist whose father was deported to Mexico over a decade ago, said the primary battle was less about identity and more about the working class versus the establishment. “More than the fact that both Gomez and I are Latinos, this is about real representation and respect for our people and who we are fighting for,” she said. It’s a similar argument made by Mr. Espaillat, just in reverse. In New York, he, too, faces a younger Latina challenger backed by Justice Democrats, Darializa Avila Chevalier. “It’s not just being Hispanic or young — you’ve got to know the district,” Mr. Espaillat said, listing off various demographic groups in his diverse Harlem region. “And I think I know that district better than anybody else in New York City.” Mr. Espaillat said he empathized with voters’ desire for new voices. But, he said, am a new voice.” “I’m the first Dominican American elected to Congress, and the first formerly undocumented member of Congress,” he added. He pointed to his insurgent bona fides: unsuccessful runs more than a decade ago against Charles Rangel, a Black former congressman, and an eventual victory over Mr. Rangel’s handpicked successor — all of which irked the Congressional Black Caucus. (It is now backing Mr . Espaillat.) Ms. Avila Chevalier, a Ph.D. student and organizer who helped lead protests against the war in Gaza at Columbia University, said that Mr . Espaillat’s acceptance of money from AIPAC-tied groups and corporate PACs undercut his stance as a fighter. “The incumbent, even to this day, has not said ‘Abolish ICE’ — he’s been saying ‘dismantle,’” Ms. Avila Chevalier said. “I’m not even clear what that means — it sounds like reform. This is not an institution that can be reformed.” Kellen Browning is a Times political reporter based in San Francisco.
By Bold . March 2, 2026
Original Article: POLITICO Democrats’ next push to be more likable with Latinos By ALI BIANCO | February 18, 2026 DOWN IN THE LONE STAR STATE: You may not have heard of Carlos Eduardo Espina . But there’s about 14 million people across the U.S. who follow the Uruguayan-American’s Spanish content on TikTok, almost religiously. And it’s influencers like him that are forming the bedrock of the Democratic Party’s latest bet to win back Latino voters going into the midterms. With the primary in Texas already underway, BOLD PAC, the Congressional Hispanic Caucus’ campaign arm, kicked off a new digital-first strategy called RUIDO aimed at mobilizing Latino content creators — about 50, to start — to reach voters and get them to turn out for Democrats. It’s a new approach for a coalition of voters that has historically had abysmal turnout in off-year elections, and who often never interact with a candidate in local races or receive traditional outreach. “I think Democrats quickly realized, we need to reach this new set and this new demographic, or this changing demographic, of people so we can understand what they’re feeling, what they’re thinking,” Espina told your author. And doing so could mean a “new brand of the Democratic Party.” Democrats think they have an opening with Latinos as polling increasingly shows frustration with Trump’s immigration agenda and with the cost of living. But there’s another problem that influencers like Espina are hoping they can help with — Democrats just haven’t been likable, he told Playbook. That much is still evident in the latest AP-NORC polling that shows positivity hasn’t bounced back in parts of the party compared to 2024. It was creators like Espina who started sounding alarms within the party back in 2021 that Latino voters were souring on the Biden administration’s immigration agenda. The shift of voters toward Trump — especially in Texas, where Espina lives — was something he saw coming for years. But these Latinos aren’t “permanent Trump voters,” as Espina put it, and can be reached through a more community-focused approach to politicking. Latinos especially are among the biggest consumers of social media like TikTok. “It’s very interesting how I’ve been able to break into a very non-political crowd,” Espina said. “My audience is not watching MS NOW. They’re not watching CNN.” The idea is a creator like Espina works with candidates to encourage early voting, to promote their message in Spanish and raise visibility across platforms like TikTok, Instagram and YouTube. The influencers can then provide feedback to the party about what their followers say actually matters to them. “It’s in the very early stages, but I think it’s a great step in the right direction,” he said. The program’s aim is to lock in voters ahead of the general election, rather than waiting until crunch time in the fall when candidates start releasing Spanish ads. “Whatever votes turn out, you’re banking those votes for Election Day,” Rep. Jimmy Gomez (D-Calif.), one of the leaders at BOLD PAC, told Playbook. “It’s great that they’re doing this, because in order to win, we got to go where the voters are at.” Republicans are also doubling down on their own push to keep Latino voters in their corner come Election Day, a Republican strategist, granted anonymity to discuss party strategy, told Playbook. “Do I think it changes anything?” they said of Democrats’ social media approach, “no, absolutely not.” Just one day into early voting, there’s early signs that Democrats’ activation strategy may be paying off: the early vote among Latinos yesterday was 8 points higher than the first day of early voting in the last election cycle, BOLD PAC told Playbook. That’s just in Texas’ 29th District, where the PAC held its kickoff event and where Espina has been flooding the zone with early-voting posts. “I think you’re going to see record numbers,” Rep. Sylvia Garcia, who represents and is running for reelection in the redrawn 29th District, told Playbook. “I know that it’s going to make a difference in my race.” AND IN SOUTH TEXAS: POLITICO’s Andrew Howard has a must-read on Tejano star Bobby Pulido , who was a top recruit for Democrats this cycle in Texas’ 15th District but is staring down a messy primary battle against ER doctor Ada Cuellar that has gotten increasingly personal. “We’re actually vetting the candidate,” Cuellar told Andrew. “The DCCC clearly didn’t vet him at all.” Pulido’s campaign, meanwhile, says it’s keeping the powder dry. “It’s become personal one way only,” Pulido said. “I haven’t responded. We’ve been really focused on talking to voters.”
By Bold . March 2, 2026
Original Article: AP Latinos Democrats recruit popular content creators in new strategy to win back Latino voters By MATT BROWN | February 18, 2026 DOWN IN THE LONE STAR STATE: You may not have heard of Carlos Eduardo Espina . But there’s about 14 million people across the U.S. who follow the Uruguayan-American’s Spanish content on TikTok, almost religiously. And it’s influencers like him that are forming the bedrock of the Democratic Party’s latest bet to win back Latino voters going into the midterms. With the primary in Texas already underway, BOLD PAC, the Congressional Hispanic Caucus’ campaign arm, kicked off a new digital-first strategy called RUIDO aimed at mobilizing Latino content creators — about 50, to start — to reach voters and get them to turn out for Democrats. It’s a new approach for a coalition of voters that has historically had abysmal turnout in off-year elections, and who often never interact with a candidate in local races or receive traditional outreach. “I think Democrats quickly realized, we need to reach this new set and this new demographic, or this changing demographic, of people so we can understand what they’re feeling, what they’re thinking,” Espina told your author. And doing so could mean a “new brand of the Democratic Party.” Democrats think they have an opening with Latinos as polling increasingly shows frustration with Trump’s immigration agenda and with the cost of living. But there’s another problem that influencers like Espina are hoping they can help with — Democrats just haven’t been likable, he told Playbook. That much is still evident in the latest AP-NORC polling that shows positivity hasn’t bounced back in parts of the party compared to 2024. It was creators like Espina who started sounding alarms within the party back in 2021 that Latino voters were souring on the Biden administration’s immigration agenda. The shift of voters toward Trump — especially in Texas, where Espina lives — was something he saw coming for years. But these Latinos aren’t “permanent Trump voters,” as Espina put it, and can be reached through a more community-focused approach to politicking. Latinos especially are among the biggest consumers of social media like TikTok. “It’s very interesting how I’ve been able to break into a very non-political crowd,” Espina said. “My audience is not watching MS NOW. They’re not watching CNN.” The idea is a creator like Espina works with candidates to encourage early voting, to promote their message in Spanish and raise visibility across platforms like TikTok, Instagram and YouTube. The influencers can then provide feedback to the party about what their followers say actually matters to them. “It’s in the very early stages, but I think it’s a great step in the right direction,” he said. The program’s aim is to lock in voters ahead of the general election, rather than waiting until crunch time in the fall when candidates start releasing Spanish ads. “Whatever votes turn out, you’re banking those votes for Election Day,” Rep. Jimmy Gomez (D-Calif.), one of the leaders at BOLD PAC, told Playbook. “It’s great that they’re doing this, because in order to win, we got to go where the voters are at.” Republicans are also doubling down on their own push to keep Latino voters in their corner come Election Day, a Republican strategist, granted anonymity to discuss party strategy, told Playbook. “Do I think it changes anything?” they said of Democrats’ social media approach, “no, absolutely not.” Just one day into early voting, there’s early signs that Democrats’ activation strategy may be paying off: the early vote among Latinos yesterday was 8 points higher than the first day of early voting in the last election cycle, BOLD PAC told Playbook. That’s just in Texas’ 29th District, where the PAC held its kickoff event and where Espina has been flooding the zone with early-voting posts. “I think you’re going to see record numbers,” Rep. Sylvia Garcia, who represents and is running for reelection in the redrawn 29th District, told Playbook. “I know that it’s going to make a difference in my race.” AND IN SOUTH TEXAS: POLITICO’s Andrew Howard has a must-read on Tejano star Bobby Pulido , who was a top recruit for Democrats this cycle in Texas’ 15th District but is staring down a messy primary battle against ER doctor Ada Cuellar that has gotten increasingly personal. “We’re actually vetting the candidate,” Cuellar told Andrew. “The DCCC clearly didn’t vet him at all.” Pulido’s campaign, meanwhile, says it’s keeping the powder dry. “It’s become personal one way only,” Pulido said. “I haven’t responded. We’ve been really focused on talking to voters.”
By Bold . March 2, 2026
Original Article: MORNING JOE 02/18/2026 New outreach launches to engage Latino voters via social media  The Congressional Hispanic Caucus this week launched 'Ruido,' a new outreach to Latino voters. Rep. Linda Sánchez , D-Calif., joins Morning Joe to discuss. Full clip here .
By Bold . March 2, 2026
FOR IMMEDIATE RELEASE: February 18, 2026 Contact: valeria@chcboldpac.com CHC BOLD PAC Launches RUIDO: First-of-Its-Kind Digital Organizing Program to Mobilize Latino Voters Through Social Media Creators Program kicks off in Houston with Members of Congress, community leaders, and local creators as Hispanic Democrats respond to the Latino voter shift with an innovative digital organizing strategy HOUSTON, TX – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, launched RUIDO , a groundbreaking digital organizing program that mobilizes Latino and Latina social media creators to energize voters through authentic, community-driven content. RUIDO energizes Latinos to vote early–aiming to turn early voting into a cultural norm– and kicks off on one of the first days of early voting for the midterms nationwide. The Houston launch event, held in the city’s North Side, featured RUIDO Co-Chair Jimmy Gomez (CA-34), Houston Congresswoman Sylvia Garcia (TX-29), Carlos Espina, and 9 Houston-based Latino creators with a combined social media reach of hundreds of thousands. Texas state legislators, including Senator Carol Alvarado, and Reps. Christina Morales, Penny Morales-Shaw, Armando Walle, and Mary Ann Perez also joined the launch. “After 2024, Democrats can’t keep doing the same thing and expect different results,” said CHC BOLD PAC Chairwoman Linda T. Sánchez. “RUIDO meets Latino voters where they are—on their phones and through trusted voices in their communities. Rather than waiting until a few weeks before a general election, it starts the conversation with Latino voters early, building excitement and turning early voting into a cultural norm starting in primaries.” RUIDO, Spanish for “noise,” flips the traditional campaign playbook. Rather than treating social media as just another advertising channel, the program builds grassroots digital-organizing infrastructure by recruiting Latino influencers to serve as online community organizers. Creators receive strategic messaging guidance and use their unique voices and perspectives to talk to their audiences about why voting early matters. RUIDO is led by program Co-Chairs Representatives Jimmy Gomez (CA-34), Sylvia Garcia (TX-29), Maxwell Frost (FL-10), and Delia Ramirez (IL-03) , who are working to expand Latino voter engagement through innovative, culturally competent organizing strategies. Latino content creators are encouraged to apply to join RUIDO’s cohort by signing up at www.boldpac.com/RUIDO . “We know that Latino voters who participate in primaries and vote early are far more likely to show up again in the general election and vote early,” said RUIDO Co-Chair Congressman Jimmy Gomez. “Early voting becomes a habit, and habits build momentum. When someone posts that they voted early, that’s more than just content—it’s social proof that encourages their friends and followers to do the same.” “Our generation gets it—the most powerful organizing tool is someone your community already trusts. RUIDO is built on something I've seen firsthand: when young Latinos see someone who looks like them, and talks like them, and says 'I voted early,' it hits differently than any ad ever could. This program isn't about messaging at people—it's about building a movement with them, one post, one story, one conversation at a time,” said RUIDO Co-Chair Congressman Maxwell Frost. “In communities like mine, voting is a way in which we can protect our families and fight for the resources our neighborhoods deserve. But too often, campaigns only show up in October asking Latinos for their vote. RUIDO changes that. By partnering with creators who are already part of the fabric of our communities, we're making sure Latino voters aren't an afterthought—they're an essential part of the strategy. Early voting starts with trust, and trust starts with showing up early,” said RUIDO Co-Chair Congresswoman Delia Ramirez. The program operates in two phases. The first phase, this spring, focuses on building early voting habits during the primary season through creator-driven content and early vote launch events in competitive congressional districts. The second phase, after the primaries, will expand the network to drive general election turnout by leveraging early primary voters to post to social media. Research from Equis Research shows that Latinos and Latinas are most likely to get news and information from Instagram, YouTube, and TikTok—platforms where traditional campaign tactics don’t reach. Pew Research confirms that Hispanic and Latino Americans are more likely than white Americans to regularly get news from YouTube, Instagram, and WhatsApp. Latino voters are now the nation’s second-largest voting bloc, with 36.2 million eligible voters, but early-voting rates consistently lag behind those of other demographics. “The path to flipping the House in 2026 runs through Latino communities,” said Chairwoman Sánchez . “Boosting turnout in competitive districts is not optional—it’s essential to win back power for the people and hold Trump and his administration accountable.” ### CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
By Bold . March 2, 2026
FOR IMMEDIATE RELEASE: February 3, 2026 Contact: valeria@chcboldpac.com CHC BOLD PAC Endorses Sen. Ben Ray Luján for Re-election to the U.S. Senate from New Mexico WASHINGTON, D.C. – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, proudly announces its endorsement of Senator Ben Ray Luján (D-NM) for re-election to the United States Senate from New Mexico. “While MAGA Republicans continue pushing policies that raise costs for working families, Ben has focused on lowering health care costs, expanding access to care, and delivering real investments to rural and underserved communities across New Mexico,” said CHC BOLD PAC Chairwoman Linda Sánchez. “He understands that families shouldn’t have to choose between paying for medicine, putting food on the table, or keeping the lights on. His leadership is rooted in listening to his communities and fighting every day to make life more affordable for New Mexicans.” Senator Ben Ray Luján , honored to receive CHC BOLD PAC’s support, said, “Across New Mexico, from our small towns to rural communities, families face real challenges every day. I will continue standing up for working families, protecting our sacred lands and natural resources, expanding access to health care, and building an economy that works for everyone. My mission is simple: to make sure every New Mexican has the opportunity to thrive, no matter where they live.” Ben Ray Luján, who was first elected to the Senate from New Mexico in 2020, became the first Hispanic to represent the state in the Senate in over four decades. He has dedicated his career to expanding access to quality health care, championing the needs of rural New Mexicans, protecting sacred lands and natural resources, building a clean energy economy, and creating good-paying jobs that strengthen families and communities across the state. CHC BOLD PAC stands with Senator Ben Ray Luján in his re-election so that he can continue delivering results for New Mexican families and defend critical progress for communities across the country. ### CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. *** PARA DISTRIBUCIÓN INMEDIATA: 03 de febrero 2026 Contacto: valeria@chcboldpac.com CHC BOLD PAC Respalda la reelección del Senador Ben Ray Luján para el Senado de los Estados Unidos por Nuevo México WASHINGTON, D.C. — CHC BOLD PAC, el brazo político del Congressional Hispanic Caucus, está orgulloso de anunciar el respaldo a la reelección del Senador Ben Ray Luján en Nuevo México. “Mientras los republicanos MAGA siguen impulsando políticas que suben los costos para las familias trabajadoras, Ben se ha enfocado en bajar los precios de la salud, dar más acceso a los servicios médicos y llevar inversiones reales a las comunidades rurales y olvidadas de todo Nuevo México,” dijo la presidenta de CHC BOLD PAC, Linda Sánchez. “Él entiende que las familias no deberían tener que elegir entre pagar medicamentos, poner comida en la mesa o mantener las luces encendidas. Su liderazgo se basa en escuchar a sus comunidades y luchar cada día para hacer la vida más asequible para los nuevo mexicanos.” El senador Ben Ray Luján , honrado por recibir el apoyo de CHC BOLD PAC, declaró: “En todo Nuevo México, desde nuestros pueblos pequeños hasta las comunidades rurales, las familias enfrentan desafíos reales todos los días. Seguiré defendiendo a las familias trabajadoras, protegiendo nuestras tierras sagradas y recursos naturales, ampliando el acceso a la atención médica y construyendo una economía que funcione para todos. Mi misión es sencilla: asegurar que cada nuevo mexicano tenga la oportunidad de prosperar, sin importar dónde viva.”  Ben Ray Luján, quien fue elegido por primera vez al Senado por Nuevo México en 2020, se convirtió en el primer hispano en representar al estado en más de cuatro décadas. Ha dedicado su carrera a ampliar el acceso a atención médica de calidad, defender las necesidades de los nuevo mexicanos rurales, proteger las tierras sagradas y los recursos naturales, impulsar una economía de energía limpia y crear empleos bien remunerados que fortalezcan a las familias y comunidades de todo el estado. CHC BOLD PAC apoya al senador Ben Ray Luján para que pueda seguir logrando resultados reales para las familias de Nuevo México y defendiendo los avances críticos de las comunidades en todo el país. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.
By Bold . March 2, 2026
FOR IMMEDIATE RELEASE: February 26, 2026 Contact: valeria@chcboldpac.com CHC BOLD PAC Endorses Ammar Campa-Najjar for Congress in California's 48th Congressional District WASHINGTON, D.C. – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, proudly announces its endorsement of Ammar Campa-Najjar (CA-48) for Congress, in a district that is 32% Latino. “CHC BOLD PAC is proud to endorse Ammar Campa-Najjar for Congress in CA-48. As our nation faces unprecedented attacks on our basic freedoms, there has never been a more important time to elect leaders who will stand up for and defend our values, said CHC BOLD PAC Chairwoman Linda Sánchez. “Ammar understands the struggles facing families, especially the Latino community, because he is also living it—from rising costs to the destabilizing impact of ICE terrorizing our neighborhoods. We are confident that Ammar will provide the integrity and leadership that CA-48 deserves rather than the complacency and obstruction that have defined Darrell Issa’s tenure.” “I’m honored to receive the endorsement of BOLD PAC at such a defining moment for our country,” said Campa-Najjar. “As a Latino and US Navy officer, I understand that representation right now is not symbolic; it is essential. Families in CA-48 are facing real challenges, and this district deserves leadership that understands our neighborhoods and shares our values. We need leaders who are prepared to stand up to both chaos and complacency. I’m running to bring steady, accountable leadership to Congress, focused on lowering costs, protecting civil rights, and ensuring our community has a strong voice that works for them every single day.” Born and raised in San Diego by his single mother, Ammar started working at 16 as a janitor at his local church, learning early the dignity of hard work and service. CHC BOLD PAC stands proudly with Ammar Campa-Najjar as he fights to lower costs, expand healthcare, support veterans, and defend democracy for California’s 48th District, where Latinos will make the difference in this upcoming election. ### CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. *** PARA DISTRIBUCIÓN INMEDIATA: 26 de febrero 2026 Contacto: valeria@chcboldpac.com BOLD PAC respalda a Ammar Campa‑Najjar para el Congreso en el 48.º Distrito Congresional de California WASHINGTON, D.C. — CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se enorgullece de anunciar su respaldo a Ammar Campa‑Najjar (CA-48) para el Congreso en un distrito que es 32 por ciento Latino. “CHC BOLD PAC se enorgullece de respaldar a Ammar Campa-Najjar para el Congreso en el distrito CA-48. Mientras nuestra nación enfrenta ataques sin precedentes a nuestras libertades fundamentales, nunca ha habido un momento más importante para elegir líderes que defiendan nuestros valores”, dijo la presidenta de CHC BOLD PAC, Linda Sánchez. “Ammar comprende las dificultades que enfrentan las familias, especialmente la comunidad latina, porque él también las vive: desde el aumento de los costos hasta el impacto desestabilizador de ICE que aterroriza nuestras comunidades. Estamos seguros de que Ammar brindará la integridad y el liderazgo que CA-48 merece, en lugar de la complacencia y la obstrucción que han definido la gestión de Darrell Issa”. “Me siento honrado de recibir el respaldo de BOLD PAC en un momento tan definitorio para nuestro país”, dijo Campa-Najjar. “Como latino y oficial de la Marina de EE. UU., entiendo que la representación en este momento no es simbólica, es esencial. Las familias en CA-48 enfrentan desafíos reales, y este distrito merece un liderazgo que comprenda nuestros vecindarios y comparta nuestros valores. Necesitamos líderes que estén preparados para enfrentar tanto el caos como la complacencia. Me postulo para llevar un liderazgo constante y responsable al Congreso, enfocado en reducir los costos, proteger los derechos civiles y asegurar que nuestra comunidad tenga una voz fuerte que trabaje para ellos todos los días”. Nacido y criado en San Diego por su madre soltera, Ammar comenzó a trabajar a los 16 años como conserje en su iglesia local, aprendiendo desde temprano la dignidad del trabajo duro y del servicio. CHC BOLD PAC se enorgullece de apoyar a Ammar Campa-Najjar mientras lucha por reducir costos, ampliar la atención médica, apoyar a los veteranos y defender la democracia en el 48.º Distrito de California, donde los latinos marcarán la diferencia en estas próximas elecciones. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.
By Bold . March 2, 2026
FOR IMMEDIATE RELEASE: February 24, 2026 Contact: valeria@chcboldpac.com BOLD PAC Endorses Endorses Analilia Mejía for Congress in New Jersey’s 11th Congressional District WASHINGTON, D.C. – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, proudly announces its endorsement of Analilia Mejía (NJ-11) for Congress in Glen Ridge, New Jersey. “Analilia Mejía is a fierce advocate who has spent her life organizing, fighting, and delivering for working families,” said CHC BOLD PAC Chairwoman Linda Sánchez. “From leading the fight for a $15 dollar minimum wage and paid sick leave to serving in the Department of Labor, Analilia understands that the government must work for the people, not corporations. She brings the lived experience, the grassroots leadership, and the relentless determination we need in Congress.” “As a mom and the daughter of Colombian and Dominican immigrants, I know what it means to struggle and to fight for opportunity,” said Analilia Mejía. “I’m running for Congress because working families deserve a government that stands with them, whether that means better wages, affordable healthcare, or the freedom to thrive in our communities. New Jersey families are strong and resilient. They deserve leadership that matches that strength.” For Analilia, this fight is deeply personal. Born and raised in New Jersey, she grew up watching her mother work multiple jobs just to keep food on the table. When her mother secured a union job, it changed the trajectory of their family’s life and showed Analilia the power of collective action. That experience inspired her to become a union organizer and later to lead transformative campaigns for economic justice as Director of the New Jersey Working Families Alliance. CHC BOLD PAC stands proudly with Analilia Mejía as she brings her lifelong fight for economic justice and dignity for working families to Congress. Her experience, passion, and unwavering commitment make her exactly the kind of leader New Jersey and our nation need at this critical moment. ### CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. *** PARA DISTRIBUCIÓN INMEDIATA: 24 de febrero 2026 Contacto: valeria@chcboldpac.com BOLD PAC respalda a Analilia Mejía para el Congreso en el 11.º Distrito Congresional de Nueva Jersey WASHINGTON, D.C. — CHC BOLD PAC, el brazo político del Caucus Hispano del Congreso, se enorgullece de anunciar su respaldo a Analilia Mejía (NJ-11) para el Congreso en Glen Ridge, Nueva Jersey. “Analilia Mejía es una defensora incansable que ha dedicado su vida a organizar, luchar y cumplir para las familias trabajadoras”, dijo Linda Sánchez, presidenta de CHC BOLD PAC. “Desde liderar la lucha por un salario mínimo de 15 dólares y días pagados por enfermedad hasta servir en el Departamento de Trabajo, Analilia entiende que el gobierno debe trabajar para la gente, no para las corporaciones. Aporta experiencia propia, liderazgo comunitario y la determinación firme que necesitamos en el Congreso.” Analilia Mejía, agradecida por el respaldo, expresó: “Como madre e hija de inmigrantes colombianos y dominicanos, sé lo que significa luchar por una oportunidad. Me postulo para el Congreso porque las familias trabajadoras merecen un gobierno que esté de su lado, ya sea para lograr mejores salarios, atención médica accesible o la libertad de salir adelante en nuestras comunidades. Las familias de Nueva Jersey son fuertes y resilientes. Merecen un liderazgo que esté a su altura.” Para Analilia, esta lucha es profundamente personal. Nacida y criada en Nueva Jersey, creció viendo a su madre trabajar en múltiples empleos para poner comida en la mesa. Cuando su madre consiguió un trabajo sindicalizado, la vida de su familia cambió por completo y Analilia aprendió el poder de la acción colectiva. Esa experiencia la inspiró a convertirse en organizadora sindical y, más adelante, a liderar importantes campañas por la justicia económica como directora de la New Jersey Working Families Alliance. CHC BOLD PAC apoya con orgullo a Analilia Mejía mientras lleva su lucha de toda la vida por la justicia económica y la dignidad de las familias trabajadoras al Congreso. Su experiencia, pasión y compromiso inquebrantable la convierten en la líder que Nueva Jersey y nuestra nación necesitan en este momento decisivo. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.
By Bold . January 13, 2026
FOR IMMEDIATE RELEASE: January 13, 2026 Contact: valeria@chcboldpac.com BOLD PAC Endorses Rep. Rob Menendez for Re-Election in New Jersey’s 8th Congressional District WASHINGTON, D.C. – BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, today announced its endorsement of Congressman Rob Menendez for re-election in New Jersey’s 8th Congressional District. “BOLD PAC is offering our full support for Rob Menendez because he’s not only a proven champion for Latino communities, but the future of Latino leadership,” said CHC BOLD PAC Chairwoman Linda Sánchez. “Re-electing Rob is a top priority for BOLD PAC. He’s a proven champion for Latino communities and has led efforts to push back on Trump’s extreme immigration agenda. We are fully committed and ready to support his campaign.” Menendez, one of New Jersey’s Latino Members of Congress, currently represents a Hispanic-majority district centered in Hudson County. Since first being elected in 2022, he has served as a powerful voice in Congress for Latinos and working families. Menendez has stood up to Republican attacks on health care and fought for real solutions to the affordability crisis facing everyday New Jerseyans. A rising national leader, Menendez has also secured investments in public transit, expanded child care options, and defended programs like Medicare and Social Security from MAGA efforts to gut them. He has invested substantially in expanding Latino representation in Congress, and his work will be critical to flipping the House this November. His leadership supports and empowers Latino candidates, backs Democratic campaigns nationwide, and fights for the issues that matter most to our communities. ### CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus. *** PARA DISTRIBUCIÓN INMEDIATA: 13 de enero 2026 Contacto: valeria@chcboldpac.com BOLD PAC respalda al congresista Rob Menendez para su reelección en el octavo distrito congresional de Nueva Jersey WASHINGTON, D.C. — BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, anunció hoy su respaldo al congresista Rob Menendez para su reelección en el octavo distrito congresional de Nueva Jersey. “BOLD PAC le brinda todo su apoyo a Rob Menendez porque no solo es un defensor demostrado de las comunidades latinas, sino también el futuro del liderazgo latino,” afirmó Linda Sánchez, presidenta de CHC BOLD PAC . “La reelección de Rob es una prioridad máxima para BOLD PAC. Es un defensor demostrado de las comunidades latinas y ha liderado los esfuerzos para contrarrestar la agenda migratoria extremista de Trump. Estamos totalmente comprometidos y preparados para apoyar su campaña.” Menendez, uno de los miembros latinos de la delegación de Nueva Jersey en el Congreso, actualmente representa un distrito de mayoría hispana centrado en el condado de Hudson. Desde su primera elección en 2022, ha sido una voz poderosa en el Congreso para los latinos y las familias trabajadoras. Menéndez ha hecho frente a los ataques republicanos a la sanidad y ha luchado por encontrar soluciones reales a la crisis de asequibilidad a la que se enfrentan los habitantes de Nueva Jersey. Menendez, un líder nacional en ascenso, también ha conseguido inversiones en transporte público, ha ampliado las opciones de cuidado infantil y ha defendido programas como Medicare y la Seguridad Social de los intentos de MAGA de acabar con ellos. Ha invertido mucho en aumentar la representación latina en el Congreso, y su trabajo será clave para cambiar el rumbo de la Cámara de Representantes este noviembre. Su liderazgo apoya y empodera a los candidatos latinos, respalda las campañas demócratas en todo el país y lucha por las cuestiones que más importan a nuestras comunidades. ### CHC BOLD PAC, el brazo de campaña del Caucus Hispano, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.