CHC BOLD PAC Launches RUIDO: First-of-Its-Kind Digital Organizing Program to Mobilize Latino Voters Through Social Media Creators

FOR IMMEDIATE RELEASE:
February 18, 2026
Contact: valeria@chcboldpac.com
CHC BOLD PAC Launches RUIDO: First-of-Its-Kind Digital Organizing Program to Mobilize Latino Voters Through Social Media Creators
Program kicks off in Houston with Members of Congress, community leaders, and local creators as Hispanic Democrats respond to the Latino voter shift with an innovative digital organizing strategy
HOUSTON, TX – CHC BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, launched
RUIDO, a groundbreaking digital organizing program that mobilizes Latino and Latina social media creators to energize voters through authentic, community-driven content.
RUIDO energizes Latinos to vote early–aiming to turn early voting into a cultural norm– and kicks off on one of the first days of early voting for the midterms nationwide. The Houston launch event, held in the city’s North Side, featured
RUIDO Co-Chair Jimmy Gomez (CA-34), Houston Congresswoman Sylvia Garcia (TX-29), Carlos Espina, and 9 Houston-based Latino creators with a combined social media reach of hundreds of thousands. Texas state legislators, including Senator Carol Alvarado, and Reps. Christina Morales, Penny Morales-Shaw, Armando Walle, and Mary Ann Perez also joined the launch.
“After 2024, Democrats can’t keep doing the same thing and expect different results,” said
CHC BOLD PAC Chairwoman Linda T. Sánchez. “RUIDO meets Latino voters where they are—on their phones and through trusted voices in their communities. Rather than waiting until a few weeks before a general election, it starts the conversation with Latino voters early, building excitement and turning early voting into a cultural norm starting in primaries.”
RUIDO, Spanish for “noise,” flips the traditional campaign playbook. Rather than treating social media as just another advertising channel, the program builds grassroots digital-organizing infrastructure by recruiting Latino influencers to serve as online community organizers. Creators receive strategic messaging guidance and use their unique voices and perspectives to talk to their audiences about why voting early matters.
RUIDO is led by program Co-Chairs Representatives
Jimmy Gomez (CA-34), Sylvia Garcia (TX-29), Maxwell Frost (FL-10), and Delia Ramirez (IL-03), who are working to expand Latino voter engagement through innovative, culturally competent organizing strategies.
Latino content creators are encouraged to apply to join RUIDO’s cohort by signing up at
www.boldpac.com/RUIDO.
“We know that Latino voters who participate in primaries and vote early are far more likely to show up again in the general election and vote early,” said
RUIDO Co-Chair Congressman Jimmy Gomez. “Early voting becomes a habit, and habits build momentum. When someone posts that they voted early, that’s more than just content—it’s social proof that encourages their friends and followers to do the same.”
“Our generation gets it—the most powerful organizing tool is someone your community already trusts. RUIDO is built on something I've seen firsthand: when young Latinos see someone who looks like them, and talks like them, and says 'I voted early,' it hits differently than any ad ever could. This program isn't about messagingat people—it's about building a movement with them, one post, one story, one conversation at a time,” said
RUIDO Co-Chair Congressman Maxwell Frost.
“In communities like mine, voting is a way in which we can protect our families and fight for the resources our neighborhoods deserve. But too often, campaigns only show up in October asking Latinos for their vote. RUIDO changes that. By partnering with creators who are already part of the fabric of our communities, we're making sure Latino voters aren't an afterthought—they're an essential part of the strategy. Early voting starts with trust, and trust starts with showing up early,” said
RUIDO Co-Chair Congresswoman Delia Ramirez.
The program operates in two phases. The first phase, this spring, focuses on building early voting habits during the primary season through creator-driven content and early vote launch events in competitive congressional districts. The second phase, after the primaries, will expand the network to drive general election turnout by leveraging early primary voters to post to social media.
Research from
Equis Research shows that Latinos and Latinas are most likely to get news and information from Instagram, YouTube, and TikTok—platforms where traditional campaign tactics don’t reach. Pew Research
confirms that Hispanic and Latino Americans are more likely than white Americans to regularly get news from YouTube, Instagram, and WhatsApp.
Latino voters are now the nation’s second-largest voting bloc, with 36.2 million eligible voters, but early-voting rates consistently lag behind those of other demographics. “The path to flipping the House in 2026 runs through Latino communities,” said
Chairwoman Sánchez. “Boosting turnout in competitive districts is not optional—it’s essential to win back power for the people and hold Trump and his administration accountable.”
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CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, se fundó en 2001 con el objetivo de aumentar la representación latina en el Congreso. Desde su fundación, BOLD PAC ha duplicado con creces el tamaño del Caucus Hispano del Congreso.











