ICYMI: CHC BOLD PAC Launches New Youtube Channel, Ya Tu Sabes

FOR IMMEDIATE RELEASE

August 22, 2022

Contact: Diana Castaneda                     

diana@chcboldpac.com


ICYMI: CHC BOLD PAC Launches New Youtube Channel, Ya Tu Sabes to Reach Latino Voters

 

In Case You Missed It:  CHC BOLD PAC – the campaign arm of the Congressional Hispanic Caucus – announced “Our Lucha,” a wide ranging initiative that puts the PAC at the forefront of the fight for every Latino vote in the midterms and beyond. The announcement includes the launch of a new YouTube Channel “Ya Tu Sabes” which is hosted by Latina actress and television host, Gabriela Fresquez. Ya Tu Sabes is the latest phase of outreach under the new Our Lucha banner and is backed by a six figure investment. The YouTube channel is at the cutting edge of educating and engaging Latina/o voters with humor and in a culturally competent way. Research shows that Latinos use YouTube more than any other social media platforms. Fundamentally, the goal is to meet Latinos where they are. 


Here’s what observers are saying: 


Axios’ Alexi McCammond and Russell Contreras: Democrats target Latino misinformation


“The campaign arm for the Congressional Hispanic Caucus (CHC) is turning to YouTube amid Democrats' growing concerns about misinformation targeting Latino voters…In an introduction to the series, [Gabriela] Fresquez references conspiracies and promises "to help you have thoughtful conversations with your friends, abuelos, or people like Tío Jorge who are still waiting for the Moderna vaccine to turn me into a 'lizard person.'"


The Hill’s Rafael Bernal: Hispanic Caucus launches anti-disinformation YouTube channel ‘Ya Tu Sabes’


“In the introduction video, [Gabriela] Fresquez makes comedic references to a host of clichés about the U.S. Hispanic community…The tongue-in-cheek references are politically relevant as Republicans and Democrats compete to demonstrate deeper cultural competency to Hispanic constituencies ahead of the midterms elections…And targeting younger Latinos with political content wrapped in entertainment reflects community-specific media consumption patterns, particularly the widespread use of YouTube and messaging app WhatsApp as key platforms..”


Telemundo: Batalla contra la desinformación en YouTube


“Bold PAC está produciendo videos para un nuevo canal de YouTube. La actriz Gabriela Fresquez fue reclutada para presentar la serie Ya Tú Sabes en inglés/spánglish, y todos sus videos aparecen también resumidos en español "para podérselos enseñar al tío Jorge que siempre dice barbaridades", según los conductores de la versión hispanohablante.


Aaron Parnas, tweeted that “Ya Tu Sabes is going to change the game.”


Gabriela Fresquez, Ya Tu Sabes host, tweeted “Welcome to Ya Tu Sabes.”


Ya tu Sabes


The release of Ya tu Sabes is part of an initiative called “Our Lucha” which is a multi-scope initiative meant to engage Latinos voters across the country ahead of the midterm elections. The launch of Ya Tu Sabes builds on previous digital work by BOLD PAC to combat misinformation targeting Latinos through digital ads holding Republicans accountable for their role in promoting the Big Lie and inciting the January 6th insurrection. 


Ya Tu Sabes (Now You Know) is a new YouTube channel that seeks to educate and inform Latinos with humor and in a culturally competent way. Episodes are in English with shorter summaries in Spanish. Each episode also includes a way for viewers to share the video directly with their networks through WhatsApp. The channel focuses on other important issues including education and guns and will include ads in New Mexico’s 2nd District and Texas’ 15th District. 


CHC BOLD PAC


Founded in 2001, the Committee for Hispanic Causes Building Our Leadership Diversity PAC (CHC BOLD PAC) is the campaign arm of the Congressional Hispanic Caucus. It is dedicated to electing Latinos and Latinas to Congress and is powered by thousands of donors from across the country. Over the past 21 years, BOLD PAC has doubled the size of the Congressional Hispanic Caucus.


While its core mission focuses on increasing diversity in Congress, BOLD PAC has also played an integral role in making and defending the Democratic majorities in the House and Senate. In 2020, BOLD PAC endorsed 117 House and Senate candidates across the country and contributed $1 million directly to their campaigns. These efforts helped elect and re-elect 45 Members of Congress.


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ESPAÑOL 

PARA PUBLICACIÓN INMEDIATA

Agosto 22, 2022

Contacto: Diana Castaneda

diana@chcboldpac.com

  

CHC BOLD PAC anuncia nuevo canal de Youtube “Ya Tu Sabes” para luchar por cada voto latino 



Si se lo perdió: CHC BOLD PAC, el brazo de campaña del Caucus Hispano del Congreso, anuncia “Nuestra Lucha”, una iniciativa de gran escala que pone al PAC al frente de la lucha por cada voto latino, en las elecciones de medio término y más allá. El anuncio incluye el lanzamiento del nuevo canal de YouTube, “Ya Tu Sabes”, que será conducido por la actriz y presentadora de televisión latina, Gabriela Fresquez. Ya Tu Sabes es la última fase del esfuerzo, bajo el nuevo lema “Our Lucha” y está respaldado por una inversión de seis cifras. Ya Tu Sabes está a la vanguardia del alcance político para educar e informar a los latinos con humor y de una manera culturalmente competente. Las investigaciones muestran que los latinos usan YouTube más que cualquier otra plataforma de redes sociales. Fundamentalmente, el objetivo es acercarse a los latinos en donde se encuentran.

Esto es lo que están diciendo:


Axios con Alexi McCammond y Russell Contreras: Las demócratas luchan contra la desinformación latina


“El grupo encargado de campañas del Caucus Hispano del Congreso está recurriendo a YouTube entre las crecientes preocupaciones de los demócratas sobre la desinformación contra los latinos. En una introducción a la serie, [Gabriela] Fresquez hace referencia a conspiraciones y promete "ayudarlos a tener conversaciones con sus amigos, abuelos o personas como el tío Jorge que todavía están esperando la vacuna Moderna para convertirme en una “persona lagarto”.


The Hill con Rafael Bernal: Caucus Hispano lanza canal de YouTube contra la desinformación 'Ya Tu Sabes'


“En el video de introducción, [Gabriela] Fresquez hace referencias cómicas a una serie de clichés sobre la comunidad hispana de EE. UU.… Las referencias irónicas son políticamente relevantes, ya que republicanos y demócratas compiten para demostrar una competencia cultural más profunda a los electores hispanos antes de las elecciones... Y centrarse en los latinos jóvenes con contenido político envuelto en entretenimiento que refleja el consumo de medios específicos de la comunidad, particularmente el uso generalizado de YouTube y la aplicación de mensajería WhatsApp como plataformas clave..."


Telemundo: Batalla contra la desinformación en YouTube


“Bold PAC está produciendo videos para un nuevo canal de YouTube. La actriz Gabriela Fresquez fue reclutada para presentar la serie Ya Tú Sabes en inglés/spanglish, y todos sus videos aparecen también resumidos en español "para poderselos enseñar al tío Jorge que siempre dice barbaridades", según los conductores de la versión hispanohablante.


Aaron Parnas, tuiteó “Ya Tu Sabes va a cambiar el juego.”


Gabriela Fresquez, anfitriona de Ya Tu Sabes, tuiteó “Bienvenido a Ya Tu Sabes.”


YA TU SABES


Ya Tu Sabes es parte de Our Lucha, una iniciativa de múltiples alcances destinada a motivar a los votantes latinos en todo el país, antes de las elecciones de medio término. El lanzamiento de Ya Tu Sabes también le da seguimiento al trabajo digital que ha realizado BOLD PAC para combatir la desinformación dirigida a los latinos a través de anuncios digitales, que responsabilizan a los republicanos por su papel en la promoción de la Gran Mentira y por incitar a la insurrección del 6 de enero

 

Ya Tu Sabes, un coloquialismo que significa “Now you know” en inglés, es un nuevo canal de YouTube que educará e informará a los latinos con humor y de una manera culturalmente competente. Los episodios se transmitirán en inglés con resúmenes en español. Cada episodio también incluirá un enlace donde el público puede compartir el video directamente en sus redes sociales y en WhatsApp.  El canal también se enfocará en otros asuntos importantes, como la educación, armas, entre otros temas, e incluirá anuncios en el Distrito 2 de Nuevo México y el Distrito 15 de Texas. 


CHC BOLD PAC

 

El Comité para Causas Hispanas Construyendo Nuestro Liderazgo (Building Our Leadership Diversity) PAC (CHC BOLD PAC) es el brazo de campaña del Caucus Hispano del Congreso. Fue fundado en 2001. Se dedica a elegir latinos y latinas para el Congreso y tiene el apoyo de miles de donantes de todo el país. En los últimos 21 años, BOLD PAC ha duplicado los números del Caucus Hispano del Congreso.

 

Mientras que BOLD se enfoca en aumentar la diversidad en el Congreso, también desempeñó un papel integral en la protección de la mayoría demócrata. En 2020, BOLD PAC respaldó a 117 candidatos en todo el país y contribuyó $1 millón de dólares directamente a sus campañas. Estos esfuerzos ayudaron a elegir y reelegir a 45 miembros del Congreso.


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