ICYMI: NPR Highlights CHC BOLD PAC’s “Groundbreaking” War Room Exposing MAGA Republicans
FOR IMMEDIATE RELEASE
February 20, 2024
Contact: Diana Castaneda
Diana@chcboldpac.com
WHAT THEY’RE READING: CHC BOLD PAC’s “Groundbreaking” War Room is Exposing MAGA Republicans' Extremism
Our Lucha War Room's recent digital videos expose the anti-Latino agendas of “MAGA Mentirosos” Don Bacon (NE-02), Mayra Flores (TX-34), and Arizona Senate candidate Kari Lake.
Washington D.C. – CHC BOLD PAC – the campaign arm of the Congressional Hispanic Caucus – is at the forefront of combating misinformation targeting Latino voters by its recent launch of a vigorous offensive effort called “Our Lucha War Room.” BOLD PAC is leading Democrats’ Latino outreach strategy by exposing and holding MAGA Republicans accountable for their extreme anti-Latino agenda through its “groundbreaking” war room using Spanish and Spanglish to boost candidates in key congressional races. The first of its kind rapid response war room is backed by a six-figure initial budget.
Take a look at what voters are reading today about the BOLD PAC’s war room “Our Lucha War Room”:
NPR: Latino Democrats launch "Our Lucha" war room using Spanglish to combat GOP
Claudia Grisales | February 15, 2024
- [The Our Lucha War Room is a] new, groundbreaking project this election cycle for Latino House Democrats who today are launching a campaign war room using Spanish and Spanglish to boost candidates in key congressional races.
- “We think this is long overdue. We're making a sizable investment in this," Sánchez told NPR. "And that's just a down payment on further investment and ... making sure that voters have accurate information."
- "This is the first war room that has ever had Latinos in mind from the very beginning and at its very core," said Victoria McGroary, executive director of BOLD PAC. "So every single thing that we have done in designing this war room is with the lens of: how can we communicate this best to a Latino audience?"
THE LATIN TIMES:
New Congressional War Room Targets Hispanic and Latino Voters in Key Races Through Spanglish
Maria Villarroel | February 16, 2024
- The campaign arm of the Congressional Hispanic Caucus, an organization of Democrat Hispanic and Latino members of Congress, launched a new campaign war room strategy using Spanish and Spanglish— switching back and forth between Spanish and English, sometimes in the same sentence— to boost candidates in key congressional campaigns.
- With an initial six-figure budget, BOLD PAC, the fundraising arm of the Congressional Hispanic Caucus, says the new effort will expand on test cases led by congressional candidates in previous campaigns.
AXIOS:
First AI election renews battle against Spanish-language misinformation
Astrid Galván | February 22, 2024
- (Our Lucha war room) This year, the BOLD PAC campaign is targeting disinformation about reproductive rights and voter suppression tactics, and it's going after congressional Republicans who take credit for bills they voted against, such as those that bring funding to their district, says the chairperson, U.S. Rep. Linda Sánchez (D-Calif.)
"We really feel like we need a rapid response to respond to those false claims and that bad information," Sánchez tells Axios Latino. "There are races all over the country where there are sizable Latino populations that can make the difference."
LA OPINIÓN:
Estrategia electoral del Caucus Hispano busca exponer a republicanos contra latinos con campaña “Our Lucha War Room”
Jesús García | February 15, 2024
- “Estamos encantados en anunciar ‘Our Lucha War Room’, para exponer la maquinaria de desinformación de los republicanos trumpistas extremistas”, dijo Linda Sánchez, presidenta del BOLD PAC. “Ellos están determinados a hacer cualquier cosa para obtener el poder y desinformar a los votantes latinos, incluso difundiendo mentiras acerca de los derechos reproductivos, tomando crédito por las leyes que ellos mismos votaron en contra,”.
- La campaña destaca que el nuevo esfuerzo “está respaldado por un presupuesto de seis cifras” y su impulso busca combatir la “desinformación dirigida hacia los Latinos.BOLD PAC tiene dos objetivos con su estrategia: exponer a los “republicanos trumpistas por su agenda extrema y antilatina” y, al mismo tiempo, impulsar a los candidatos que respalda.
KERA NEWS:
An exclusive look at how Latino Democrats in Washington plan to target key races
Michael Martin, Claudia Grisales | February 15, 2024
- Latino Democrats in Washington, D.C., are launching a first-of-its-kind Spanish and Spanglish war room for the 2024 election, and they plan to target at least a dozen key races around the country.
Roll Call: New War Room
Daniela Altimari | February 15, 2024
- BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, announced today that it is launching a new effort to combat disinformation targeting Latino voters. “Our Lucha War Room” will fund research and conduct digital outreach in Spanish and Spanglish in support of the group’s endorsed candidates.
PBS:
Latino Democrats launch "Our Lucha" war room using Spanglish to combat GOP
Claudia Grisales | February 15, 2024
- The campaign arm of the Congressional Hispanic Caucus is calling the new effort “Our Lucha War Room,” or their fight for Latinos and boosting their representation in Congress.
INKL:
New Congressional War Room Targets Hispanic and Latino Voters in Key Races Through Spanglish
Maria Villarroel | February 15, 2024
- As the November elections get closer by the day, Democrats in Congress are launching yet a new strategy to attract Latino voters. Their weapon of choice this time? Spanglish.
- The war room, called "Our Lucha," will focus on a dozen key races around the country with ads on YouTube and other social media platforms. The races will include two for the U.S. Senate and ten swing House congressional districts in West Coast states such as California, Colorado, Nebraska and Texas.
EL TIEMPO LATINO:
New Congressional War Room Targets Hispanic and Latino Voters in Key Races Through Spanglish
Aline Behar Kado, Claudia Ginestra | March 5, 2024
- Para combatir la desinformación, lanzaron “Our Lucha War Room”, el primer esfuerzo de su tipo dirigido a los votantes latinos, con contenido en Spanglish y Español. Con el objetivo de exponer la agenda de los republicanos Trumpistas al igual que posicionar a las candidatas latinas y candidatos latinos apoyados por BOLD PAC, para que ganen en las elecciones de 2024.
- Según BOLD PAC, el alcance digital es fundamental para interactuar con los votantes latinos: el 63% de los latinos en Estados Unidos habla spanglish al menos algunas veces durante el día y el 86% de ellos usa Youtube. Es por eso que “Our Lucha War Room” de su contenido en español y spanglish y publica su contenido en las redes sociales y el canal de YouTube de BOLD PAC.
BOLD PAC’s 2024 offensive target list includes 12 MAGA Republicans, whose districts are key to increase Latino representation in Congress:
Kari Lake (AZ Senate)
Rick Scott (FL Senate)
David Valadao (CA-22)
David Schweikert (AZ-01)
Young Kim (CA-40)
Michelle Steel (CA-45)
Don Bacon (NE-02)
Yvette Herrell (NM-02)
Mike Erickson (OR-06)
Monica de la Cruz (TX-15)
Mayra Flores (TX-34)
Joe Kent (WA-03)
BOLD PAC’s Cutting Edge Our Lucha War Room
To help Democrats win the 2024 elections where Latino voters will decide the margins of victory in critical races across the House and Senate battlefield, CHC BOLD PAC recently launched “Our Lucha War Room,” a first of its kind rapid response war room to reach out to Latino voters with content in Spanglish and Spanish. This vigorous offensive effort will speak directly to Latino audiences in an authentic way to combat the lies that target our communities and includes research and communications staff dedicated to combating disinformation targeting Latinos, holding MAGA Republicans accountable for their extreme anti-Latino agenda, and positioning BOLD PAC’s incumbents and endorsed Latina and Latino candidates for victory in the 2024 elections.
CHC BOLD PAC
BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by getting more Latinos and Latinas elected. In 2022, BOLD PAC elected the largest Democratic CHC in history, bringing nine new Latinos to the House, including four in seats that were picked up by House Democrats. This was the result of over $6 Million in direct investments for Latino candidates, the largest sum in the organization’s history. Additionally, BOLD PAC played an integral role in protecting the Democratic majority in the Senate by helping re-elect Senator Catherine Cortez Masto, the first and only Latina in the Senate.
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CHC BOLD PAC, the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
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FOR IMMEDIATE RELEASE: May 19, 2025 Contact: press@chcboldpac.com CHC BOLD PAC Launches BOLD Truth Video Series to Combat Misinformation and Expose the Republican Chaos Machine Washington, D.C. – Today, CHC BOLD PAC – the campaign arm of the Congressional Hispanic Caucus – launched BOLD Truth, a video series aimed at combatting misinformation and speaking directly to voters about what is happening in Washington. At a time when Donald Trump and Republicans in the House and Senate are wreaking havoc on virtually every facet of American life – including our economy, health care, and education system – BOLD Truth will cut through the noise and distractions to deliver real talk about what’s happening and what it means for hardworking families. The new video series features Latina and Latino Members of Congress delivering sharp, unfiltered breakdowns of the issues that matter most to working families. From the economic pain caused by Republican-led tariffs to the threats to Social Security, Medicare, Medicaid and more, BOLD Truth will tell it like it is — with no spin and no lies. “Our communities deserve to know the truth about what Donald Trump and Republicans are doing to them,” said CHC BOLD PAC Chairwoman Linda Sánchez . “That’s why we are launching BOLD Truth – to cut through the noise and show what’s really going on in Washington. Donald Trump is destroying our economy, hollowing out our country, and firing our workers. Republicans are helping him do it, taking an axe to people’s financial stability while driving up prices at the grocery store and doctor’s office. It’s pure chaos, and we’re here to set the record straight.” Following its Our Lucha War Room , BOLD Truth is the latest initiative in BOLD PAC’s broader strategy to combat misinformation and expose Donald Trump and MAGA Republicans’ dangerous agenda. BOLD Truth fights back with facts—clearly and directly. The series launches with two initial videos: “ No Bullsh*t, Just the BOLD Truth ” : Introduces the series by highlighting the chaos in Washington and pointing out one simple truth – Republicans are responsible because Republicans are in charge. “ So You Want to Talk Tariffs ” : Exposes the truth about Trump’s tariffs, their false promises of job growth, and the higher prices working families are already paying for everyday essentials like groceries, electronics, and clothing. “NO BULLSH*T, JUST THE BOLD TRUTH” CAN BE VIEWED HERE .
FOR IMMEDIATE RELEASE: April 29, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Chair Linda Sánchez Statement on Trump’s 100th Day in Office BOLD PAC Chair Linda Sánchez released the following statement on Donald Trump’s 100th day in office: "Donald Trump and Republicans in Congress have spent their first 100 days making life more expensive for working families — pushing reckless cuts to Social Security, threatening Medicaid, and unleashing chaotic tariffs that are squeezing everyday workers. Trump doesn’t understand what it’s like to worry about putting food on the table, affording a doctor’s visit, or keeping the lights on. But millions of working families do and they’re the ones feeling the pain of his disastrous agenda. Republicans have made it clear that they stand with Trump’s extreme agenda over our communities. In 2026, voters will hold them accountable." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
La Opinión: BOLD PAC rompe récord en recaudación con $3.8 millones para que demócratas recuperen Congreso
La Opinión: BOLD PAC apoya a Marlene Galán-Woods para Distrito 01 de Arizona
La Opinión: Representante Linda Sánchez es reelecta como presidenta de BOLD PAC
La Opinión: Rubén Gallego gana posición en el Senado en Arizona para demócratas
FOR IMMEDIATE RELEASE: April 21, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Endorses JoAnna Mendoza for Arizona’s 6th Congressional District WASHINGTON, D.C. – As part of its commitment to expanding Latino representation in Congress, CHC BOLD PAC is proud to endorse JoAnna Mendoza for Arizona’s 6th Congressional District. A Marine Corps veteran, single mother, and the daughter of farmworkers, Mendoza embodies the grit and resilience of working families across Arizona. In just 60 days, she raised over $810,000—an impressive display of grassroots strength and undeniable momentum. Mendoza is the candidate to flip this seat and defeat Juan Ciscomani. “JoAnna Mendoza is exactly the kind of leader Washington needs right now – tough, tested, and rooted in community,” said CHC BOLD PAC Chairwoman Linda Sánchez . “She has served our country with honor, and now she’s answering the call to serve again. Juan Ciscomani has spent his time in Congress pushing a dangerous far-right agenda, siding with MAGA extremists, and putting party loyalty over the needs of Arizonans. JoAnna is a battle-tested Marine and a proven leader who knows what true service means. She has what it takes to flip this seat and fight for Arizona’s working families.” "I’m honored to have the support of BOLD PAC — a powerful voice for Latino representation and working families,” said JoAnna Mendoza . “As a proud Latina, Marine veteran, and native Arizonan, I know what it means to fight for opportunity and equity. In Congress, I'm looking forward to standing with BOLD to deliver for our communities and ensure every family gets a fair shot.” ABOUT JOANNA MENDOZA JoAnna Mendoza is a Marine veteran, dedicated public servant, and single mother who has spent her life fighting for her country and her community. Raised in a rural Arizona farming community, she learned the values of hard work and resilience from an early age. Her family often struggled to make ends meet, relying on safety-net programs, shaping her deep commitment to public service. At 17, JoAnna joined the Marines, where she served multiple deployments to Iraq and Afghanistan. She became a Drill Instructor, training the next generation of service members. After 20 years of honorable service, she continued her public service as a congressional staffer, a school board member, and a veteran advocate. JoAnna will be a relentless advocate for working families, rural communities, veterans, education, health care, and Arizona’s natural environment. CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in its history. Additionally, the Our ‘Lucha War Room ,’ initiative, a first-of-its-kind rapid-response program to combat misinformation targeting Latinos, reached millions of voters with content in both Spanglish and Spanish and cut through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
FOR IMMEDIATE RELEASE: April 3, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com BOLD PAC Shatters Q1 Fundraising Record, Raises Over $3.2 Million in Push to Take Back the House and Senate Washington, D.C. - BOLD PAC, the campaign arm of the Congressional Hispanic Caucus, announced today that it raised over $3.2 million in the first quarter of 2025, marking its strongest Q1 fundraising total ever in an off-year. This record-breaking momentum underscores what Senator Cory Booker and Democrats across the country are saying: the fight to take back the House and Senate is on–and we are fired up. The $3.2 million raised this quarter significantly outpaces BOLD PAC’s Q1 totals in previous off-years. This includes the $2.01 million raised in the first quarter of 2017 when a sea of Democratic energy led the party to flip 43 seats in the House during Donald Trump’s first term. The record-breaking haul underscores how energized and mobilized Democrats are early in the midterm cycle. “Donald Trump is back in the White House, and our communities are already paying the price. He’s damaging our economy, rolling back our rights, threatening our Social Security and Medicare, and doubling down on the same extremist playbook that hurts working families,” said Chairwoman Linda Sánchez . “But we’re not backing down. This historic fundraising total shows how fired up the Democratic base is to hold him accountable. BOLD PAC is channeling that energy into action to protect our communities and take back the House and Senate next year.” ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
FOR IMMEDIATE RELEASE: March 18, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Endorses Marlene Galán-Woods in Arizona’s 1st Congressional District Washington D.C. - As part of its commitment to expanding Latino representation in Congress, today CHC BOLD PAC is endorsing Marlene Galán-Woods in AZ-01. CHC BOLD PAC Chairwoman Linda Sánchez released the following statement on this endorsement: “As the daughter of immigrants from Cuba, Marlene Galán-Woods is committed to fighting tirelessly in defense of individual rights and liberties,” said CHC BOLD PAC Chairwoman Linda Sánchez. “As a former broadcast journalist, she spent her career holding the corrupt and powerful accountable. A 36-year Arizona resident and mother of five, Marlene understands the challenges working families face. BOLD PAC is proud to endorse Marlene Galán-Woods for Congress in AZ-01.” “I'm honored to have the support of BOLD PAC. My parents immigrated from Cuba in the 60s in search of freedom and created a better life for their kids through hard work and sacrifice,” said Marlene Galán-Woods. “Now, we have a wannabe dictator threatening to tear down our country and complicit, silent members like David Schweikert helping them. We need fighters in this critical time and in Congress, I will stand up for Arizonans and protect our freedoms.” ABOUT MARLENE GALÁN-WOODS Marlene Galán-Woods is a longtime Arizona resident, former broadcast journalist, mother of five, and daughter of Cuban parents. She has spent her career holding the corrupt and powerful accountable and in 2022 she called out the lies and disinformation of the Republican party. Marlene served on Governor Katie Hobbs’ transition committee and, with her husband, founded the Mesa Arts Academy within the Boys & Girls Clubs of the East Valley, which is dedicated to improving the lives of Arizona children. CHC BOLD PAC CHC BOLD PAC is the campaign arm of the Congressional Hispanic Caucus (CHC) and is dedicated to increasing diversity in the House and Senate by helping more Latinos get elected. CHC BOLD PAC led an unprecedented effort in the 2024 cycle, investing $6.1 million in independent expenditures – the largest in its history. Additionally, the Our ‘Lucha War Room ,’ initiative, a first-of-its-kind rapid-response program to combat misinformation targeting Latinos, reached millions of voters with content in both Spanglish and Spanish and cut through the noise with culturally resonant messaging. Thanks to these efforts, BOLD PAC helped secure seven new Democratic Latino members of Congress. ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus
FOR IMMEDIATE RELEASE: March 13, 2025 Contact: Karla Rodriguez Karla@chcboldpac.com CHC BOLD PAC Chairwoman Linda Sánchez Statement on the Passing of Representative Raúl Grijalva Washington, D.C. – CHC BOLD PAC Chairwoman Linda Sánchez issued the following statement on the passing of Representative Raúl Grijalva: “I am heartbroken by the passing of my friend and colleague, Representative Raúl Grijalva. He was a giant in the fight for working families, environmental rights, and the Latino community — dedicating decades to public service and fiercely advocating for Arizona’s 7th Congressional District. As a longtime Member of the Natural Resources Committee, Raúl fought to protect our environment, public lands, and Indigenous communities, ensuring future generations could enjoy and benefit from them. His absence will be deeply felt in Congress and across our BOLD familia. Raúl was more than a public servant; he was a mentor, a proud Latino leader, and a champion for those who needed him most. My thoughts are with his family, his constituents, and all who worked alongside him. May he rest in peace." ### CHC BOLD PAC , the campaign arm of the Hispanic Caucus, was founded in 2001 to increase Latino representation in Congress. Since its founding, BOLD PAC has more than doubled the size of the Congressional Hispanic Caucus.
